The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. An expert database so they can swiftly find someone in your company to interview.

Digital PR 100

Digital PR System Video Twitter 100

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. This isn’t a new problem. Everyone knows it. AI hallucinations still get headlines. To the best of my knowledge, I’ve never received a response.

Software 176

Software Measurement B2B Training 176

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. He also runs a successful digital PR course.

Digital PR 62

Digital PR SEO Web Resources 62

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. And it’s a GREAT example of today’s digital PR! Digital PR' I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

Flack's Revenge

DECEMBER 4, 2018

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Social Media 174

Social Media Marketing Media Facebook 174

Critical Mention

NOVEMBER 18, 2018

Laying the groundwork early led me to focus solely on digital PR. Sarah got her start by helping small to midsize businesses build their digital PR efforts. The post Interview with PR Influencer Sarah Evans appeared first on Critical Mention - Media Monitoring. Sarah: The human element. SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

The Proactive Report

DECEMBER 9, 2022

It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. It’s been done for years. Knowing as much as you can about your audience has always been the key to success.

Analytics 246

Analytics YouTube Analysis Data 246

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Can you record a quick CEO interview related to last month’s press release or next month’s predictions? Ask if you can create a casual interview series for their website. Post by Nadia Cakes. So, what can you do next?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories. They are not used as much in the US, though as digital PR continues to grow in popularity, perhaps we’ll see US journalists utilize this approach as well.

Digital PR 62

Digital PR Report How To Pitching 62

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. My background is teaching video skills to would-be journalists and bloggers in Vietnam.

Film 48

Film Interviews Video Digital PR 48

Buzzstream

AUGUST 12, 2020

Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

OCTOBER 30, 2023

In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

OCTOBER 18, 2024

Consider offering exclusive interviews or access to experts. Identify relevant journalists and media outlets covering the industry. Tailor pitches to the specific interests and needs of each journalist. Follow up with journalists to increase chances of securing coverage. Media monitoring and analysis is another strategy companies can utilize.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

PR in High Definition

FEBRUARY 4, 2015

In the first of a two part series, I’ll be providing tips about how to get the most out of a PR video interview. The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications. The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications.

Interviews 48

Interviews Video Digital PR Tools 48

Prowly

AUGUST 30, 2022

Rise and shine PR pros! Prowly #PRChat is back to give you another short interview to read over your favorite morning drink. This time we’re talking about the connection between digital PR and marketing to check if your PR activities can support marketing actions and how […].

Marketing 104

Marketing Interviews Digital PR Meeting 104

The Proactive Report

JULY 31, 2017

expert interviews. A series of interview with users who had amazing success with the product can create that emotional response. Video interviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want. We tend to trust information from others “just like us.”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? They get it wrong. Hana: Yeah.

Internal 62

Internal International Digital PR Course 62

Buzzstream

SEPTEMBER 3, 2024

When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. I’d be happy to share the full report or arrange an interview with our lead researcher. If you’re interested in more advice or an interview with [Wedding Planner’s Name], please let me know!

Pitching 126

Pitching How To Digital PR Data 126

Onclusive

APRIL 27, 2015

When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow … Continued.

Digital PR 150

Digital PR Technology Interviews Education 150

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. Digital transformation is when an organization utilizes technology to completely reinvent their company. Get the Digital PR Tips Newsletter each week.

Software 113

Software Digital PR Leadership LinkedIn 113

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

JUNE 12, 2017

One blogger was given the opportunity to interview her industry idol. Subscribe to the Digital PR Tips newsletter. appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. That made her a lifelong fan of the brand. Follow me on Twitter. Connect on LinkedIn.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

The Proactive Report

JUNE 17, 2018

An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice. Get the Digital PR Tips Newsletter. The post 5 Tips for Creating High Quality Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Buzzstream

MARCH 4, 2025

For instance, when we published our State of Digital PR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. (I Lets pretend I want to build links to my State of Digital PR report.

SEO 62

SEO Google Pitching Digital PR 62

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Get the Digital PR Tips newsletter in your inbox every Monday morning.

Facebook 100

Facebook Video Privacy Digital PR 100

Rock the Status Quo

SEPTEMBER 16, 2014

Some agencies are large enough to be generalists, servicing all facets of digital PR and marketing because they have teams in place to successfully deliver on that promise. It’s important that companies take ownership of the process, adding deep due diligence to the process. It’s just not possible.

Agency 164

Agency SEO Training Analysis 164

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Get our Digital PR Tips newsletter. Almost half (48%) felt that their content was not creating any customer engagement. Tech Tools. 626 793 4911.

Tools 100

Tools Strategy Content Marketing Measurement 100

Presspage

SEPTEMBER 21, 2017

Our pro-active Customer Success team ensures our clients get the best results from their digital PR efforts. Our Development team leaves no stone unturned in making sure the platform is second to none and is future proofs the workflow and ROI of many PR teams. Speaking of clients, they are our true main focus.

Automotive 108

Automotive Software Healthcare Construction 108