Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. They also often run the morning and evening pitch meetings, sharing with the team the most exciting and relevant press releases they’ve seen. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

Rock the Status Quo

SEPTEMBER 16, 2014

Some agencies are large enough to be generalists, servicing all facets of digital PR and marketing because they have teams in place to successfully deliver on that promise. It’s important that companies take ownership of the process, adding deep due diligence to the process. It’s just not possible.

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Agency SEO Training Analysis 164

Buzzstream

SEPTEMBER 3, 2024

When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. Remember that journalists, like everyone, have goals and KPIs to meet. I’d be happy to share the full report or arrange an interview with our lead researcher. At this point, your work isn’t done yet.

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Pitching How To Digital PR Data 126

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? They get it wrong. Hana: Yeah.

Internal 62

Internal International Digital PR Course 62

The Proactive Report

APRIL 3, 2017

And when you get there all it offers is a page of text press releases in PDF – no expert database so you can look for a source to interview, no fact sheets on the topic you’re interested in and no images or videos. The media trends are clear – journalists need PR to provide them with content. Company Newsrooms.

Media 100

Media Video Mobile Report 100

The Resolution Blog

NOVEMBER 25, 2015

Could this be the PR team of the future? We interviewed the Neoman comms team to find out the secrets behind their success. Ask yourself; Are all of your meetings today really necessary? PR pros don’t need to know about SEO. Two secret weapons every digital PR practitioner needs. Feel guilty.

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eBook Google Tools Analytics 120

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Victoria Schmid of KURU Footwear talked about how they utilized Midjourney for digital PR campaigns like this one that reimagined U.S. I’ve found it helpful for gathering, compiling, and analyzing data.

Tools 62

Tools Pitching Google Writing 62

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Are you looking for 2022 sales strategies – as a sales professional, sales exec, or a meeting planner? Sales is changing. Give it a listen!!

Strategy 52

Strategy Insurance Insurance Training 52

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. So, I used our chat to drill down how Darren and his team generate ideas.

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Creativity Digital PR Data Pitching 117

Landis PR

JANUARY 30, 2024

PR and marketing have significant overlap, and discussions between these departments are crucial. However, it’s vital not to underestimate PR’s role and its support for the overall strategy and mission. Alignment between these functions becomes especially crucial when discussing metrics and evaluation.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. A good place to connect and meet contacts. A good place to meet younger decision makers and social media influencers. Finnish journalists want to speak directly to decision makers and are used to having this access.

Radio 64

Radio Pinterest Television Government 64

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. Once a company decides to launch a new product, the first step is to frame the launch holistically.

Product Launch 59

Product Launch Consumer Agency Film 59

Prohibition

JANUARY 24, 2022

Prohibition PR can aid in the protection and defence of your company or organisation’s reputation. Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. Once a company decides to launch a new product, the first step is to frame the launch holistically.

Product Launch 52

Product Launch Consumer Agency Film 52

Landis PR

SEPTEMBER 18, 2023

World events and spending nearly two years in virtual meetings caused many businesses to rethink their priorities. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Communications Conversations

JANUARY 13, 2017

And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!). She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

MARCH 26, 2025

We are just kind of meeting for the first time here. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this.

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Brand Branding SEO Data 62

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. Raf Weverbergh , founder of PR agency FINN. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Refrain from having lengthy meetings.

How To 60

How To Software System Employee 60

Landis PR

JANUARY 16, 2024

The idea of PRGN started with a few agency owners in 1992 enjoying just getting together for in-person meetings and tell each other about how their businesses were doing and how they could help each other. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency International Internal Meeting 59

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. So I went into the garage, and they interviewed the drivers and I loved it because I was big into Formula One. And then I went for the interview, and I had a load of disasters on the way to the interview. Digital PR.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Don’t miss this one! Tell me a little bit about that.

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Pitching Energy Journalism Newspapers 62

Buzzstream

SEPTEMBER 25, 2024

However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade. Then, I will share this significant news in our weekly all-hands meetings.

How To 62

How To Pitching Trends Construction 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

Landis PR

OCTOBER 2, 2023

Talk often Here at Landis , we have weekly client meetings (zoom, phone) that last all of 30 minutes on a busy week. Most meetings open with chatter about news items, weekend activities, or impending vacations. Don’t email asking for the date for the next board meeting. It’s also a time to get to know each other!

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Agency Meeting Technology Software 64

ZudePR

MARCH 22, 2018

I was careful to meet close friends. The kids have a school project with which they need help, one of your sons has a tennis tournament, you need to meet a mate. F: Meeting people It’s important you meet people and stay socialised. You can work offline too if you toggle this functionality on. K: No man is an island.

Writing 83

Writing Google Blogging Exercises 83

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., Remember maybe first meeting you at SearchLove San Diego. It was a digital PR piece.

Reddit 77

Reddit How To LinkedIn Digital PR 77

ZudePR

MAY 31, 2015

I truly believe that if you ‘share freely’ you will also ‘receive freely’ There has not been a defining moment but I am sure that reading certain blog posts, meeting people, and experiencing the benefits early on in my career all have something to do with it. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JUNE 3, 2016

It’s good for me to be the least-knowledgable in the room sometimes — so I go to tech meet ups, unconferences and things like the Boring Conference so I can soak in the philosophiess and thinking from cliques and circles that wouldn’t accept me as a fully fledged member. Taking a PR job I thought was perfect for me then hating it.

Government 40

Government Social Media Local Corporate 40

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Meeting in person or via calls can strengthen relationships.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

How To 62

How To Digital PR Agency Training 62

Doctor Spin

OCTOBER 25, 2024

Drawing inspiration from Maslow’s hierarchy of needs, I’ve broken down the pursuit of digital maturity into five distinct stages. Just as humans start by meeting basic needs and progress towards self-fulfilment, businesses must meet foundational digital needs before reaching their full digital potential.

Leadership 52

Leadership eBook Technology Analytics 52

Doctor Spin

OCTOBER 25, 2024

Developing a unified definition of digital transformation. Defining digital transformation: Results from expert interviews. link] Future Research Directions There is a call for more practice-oriented research to address the remaining challenges and explore new themes in digital transformation. Technovation, 102, 102217.

Financial 52

Financial eBook Journalism Big Data 52

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah.

Digital PR 62

Digital PR SEO Pitching Strategy 62