Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Actually, they don’t spend a lot of time writing up studies at all. Louise (@louisevparker) May 7, 2021.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

DECEMBER 6, 2024

Two hours is often a lifetime in the journalism industry. Ellie told me, We’ve used SourceBottle to source case studies for various stories, helping us secure coverage in top-tier publications like The Daily Telegraph, The Herald Sun, The Courier Mail, and WA Today. They are helpful, friendly, and very timely. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London.

Software 176

Software Measurement B2B Training 176

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

MARCH 4, 2025

For instance, when we published our State of Digital PR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. Lets pretend I want to build links to my State of Digital PR report.

SEO 62

SEO Google Pitching Digital PR 62

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. Postmedia The GrowthOp Postmedia Healthing.ca

SEO 62

SEO Journalism Radio Google 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. Vince: Yeah. Amelia: No, never.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time.

Instagram 165

Instagram Groups Social Media Journalism 165

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. Let’s say we would pitch a city data study like the Wall Street Journal’s Top Tech Cities in the UK , and Norwich came in first place. Let’s use a different example this time around.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Pitching Via Social Media Based on the same MuckRack study, most journalists receive ~3-5 pitches daily.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

JULY 29, 2020

That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success. And goals they have.

Publicity 119

Publicity Digital PR Creativity Education 119

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Data 62

Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Ziff Davis study shows that heavily curated datasets contain a higher proportion of high-DA websites.

Data 71

Data Local Groups Corporate 71

Buzzstream

AUGUST 16, 2024

MuckRack’s State of Journalism report found that lack of relevancy is why journalists reject pitches. For instance, Daniel Hall is a rural tourism reporter for ChronicleLive, the Chronicle, Journal, and Sunday Sun. She just wrote about the same kind of study from the Sleep Foundation in February.

How To 115

How To Pitching Tourism Google 115

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Content picks from around PR tech land. Meltwater case study. Muck Rack case study.

Software 150

Software Case Study Advertising Advertising 150

The Proactive Report

NOVEMBER 21, 2022

Listening to conversations about the brand they discovered that people over 50 were talking about scientific studies that showed that learning a language can keep the brain active and healthy. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products.

Social Media 162

Social Media Media Analysis Comparison 162

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Get my Digital PR Tips Newsletter. The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Yes, this takes time, effort and resources.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

Newspapers 130

Newspapers Social Media Data Consumer 130

Buzzstream

MARCH 26, 2025

I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Which is every SEO study, I feel.

Brand 62

Brand Branding SEO Data 62

The Proactive Report

OCTOBER 26, 2017

Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. The Wall Street Journal published an article this morning with the headline The Morningstar Mirage. The article takes issue with the Morningstar rating system of mutual funds that many investors rely on.

Branding 100

Branding Brand System Google 100

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. – Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. – Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes.

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re transparent in your methodology, Then you’re kind of appealing to the investigative journalism side of what a journalist does.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

NOVEMBER 9, 2020

As it turns out, 69% of respondents reported that the subject lines AI produced for our study were novel, and 76% said they were valuable. . It’s unclear exactly how these AI developments will impact the digital PR realm, but one thing’s for sure: Authenticity and authority are going to matter more than ever.

Writing 62

Writing Pitching Survey Digital PR 62

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. A Case Study. Source: International Journal of Business Communication 9 Mishra, K., Clement, M., & Sharp, N.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Content Marketing Online PR digital PR digital skills public relations' Rob Six, Senior Vice President of Corporate Communications, Roll International.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

MARCH 19, 2025

I mean, again, in the same way to make a connection to journalists and journalism relationships. Doug: There are two conflicting studies. More and more studies were done. So those two conflicting studies I’m left with, I’m going to focus on both. Vince: Yeah, these relationships that you can form. Same thing.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Is reactive PR best as a supportive approach to other digital PR efforts?

Strategy 62

Strategy SEO Pitching Banking 62

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's currently studying for a PhD in I/O Psychology. (On I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Lauri Pehar Borsh

APRIL 30, 2014

Surprisingly, even with numerous social media networking success stories and case studies there are to learn from, many attorneys and law firms are quick to brush these off as “fluff” or gratuitous.

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. So I had like a journalism line. I could have ended up in any way, but I got an offer from, um, but when the first office I got was from a journalism university in Australia, um, called RMIT, which is based in Melbourne. I had economics.

Digital PR 62

Digital PR Agency Journalism Pitching 62