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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digitalPR, Victoria Schmid. DigitalPRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, DigitalPR Manager at Journey Further.
Alex Cassidy of UK digitalPR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digitalPR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digitalPR again. That’s how it all started.
I met Digitaloft’s founder, James Brockbank, at their DigitalPR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digitalPR and content strategy without it feeling forced. We are, mate.
DigitalPR can help rankings, organic traffic and more. The term digitalPR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digitalPR with Rise at Seven’s Will Hobson on our podcast. How Does DigitalPR Help SEO? More on that later.)
However, it also comes with the unique challenge of delivering results in digitalPR on a lean budget. Tips for Doing DigitalPR on a Low Budget Based on our chat, here are some great tips for doing digitalPR on a small budget. Content led, you know, digitalPR. I want to get into this.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Looking at uSERP’s study in 2022, we see that digitalPR and content marketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digitalPR.
In the digitalPR world , journalists and reporters promote our content. For example, if I wanted to contact the local NBC news site in Connecticut, I’d find the contact page in the footer and see a list of their staff. This is more of an opportunistic approach to digitalPR vs a tactic for pitching stories.
Referring domains and spam indicators (e.g., Then you have local SEO people building for local SEO, like the home improvement niches and stuff like that, especially in the States. Or maybe you’re a local insurance company. I know of a good way of looking at it the actual referring domains and keywords of the site.
With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digitalPR efforts. For example, say BuzzStream was releasing a new digitalPR course. As a reminder [recap the ask in one sentence].
Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic. Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference.
The combination of multiple data sources revealed unique takeaways and made this content successful, earning more than 3,000 referring domains and more than 13,000 backlinks, according to Ahrefs. This campaign had over 170 media mentions, with many of them from local news outlets covering their area.
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Don’t miss this one! They often get flagged as spam.
They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” Why These Work for DigitalPR City studies have proven to be a tried-and-true digitalPR strategy because they make great news stories. SEO Rankings DigitalPR and SEO work well together.
Both have agency and in-house experience and work as freelance digitalPRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the DigitalPR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digitalPR should know.
There’s so many parallels I’d say to like the digitalPR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digitalPR agencies talk about this. I was like, ah, that’s strange, that attracted 300 referring domains.
Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. So I can return later and use as reference material. I devoured books as a child. Couldn’t put them down. Sign Up Now To My Email List.
Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade. If you tell journalists how to refer to you in your pitch, they will most likely follow suit.
Whether you are doing blogger outreach, digitalPR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. For instance, you can connect with someone on LinkedIn, mentioned something unique in the connection message, and then email them and reference the same thing.
I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digitalPR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. DigitalPR is an ill-defined term.
Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. DigitalPR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digitalPR. Global vs local.
Survey and data studies are typically part of the digitalPR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digitalPR community) Tweet from John Mueller of Google. Would you be able to add the link to [your page link] for reference? Please let me know.
In fact, for most digitalPRs, they are a necessary part of their digitalPR toolkit. Up-to-Date Lists Ask any digitalPR professional, and they will say you need to update your lists if you want to utilize them successfully. In this case, any general news site could work—local, national, etc.
As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a DigitalPR, I’ve probably produced all of the above. We may be able to refer to your data or utilise your client for an interview when writing the piece, both of which often result in links, too! Personalisation.
Any former journalist who has leaped into digitalPR immediately gets my attention. And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils. DigitalPR.
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digitalPR. He referred to these sites as ones that could get you into a “bad neighborhood.” ( Check out the recording at around the 7-minute mark.)
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. monthly searches.
I would service current clients but refer new business enquiries to other consultants I knew would do a good job. However, I spent most of the time working at my local health club for the sociability. All the stuff I’d learnt along the way started to form some sort of coherent whole, to make sense. I’d appreciate that.
After I published my podcast with Will Hobson comparing the differences between UK and US digitalPR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digitalPR scene. Educate clients on digitalPRDigitalPR is relatively new in Australia.
Most digitalPR and link building strategies leverage email outreach. So, as Amelia Selby put it in our podcast about doing digitalPR on a small budget : A lot of the time, we find that the requests that we see on a platform have already been made on Twitter(X) two hours earlier.
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