Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Ziff Davis study shows that heavily curated datasets contain a higher proportion of high-DA websites.

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Data Local Groups Corporate 71

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

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Digital PR SEO Google Travel 98

Buzzstream

SEPTEMBER 23, 2024

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. In this post, I’ll explain why you should use digital PR for link building and how to get started with your first campaigns. How is Digital PR Used for Link Building?

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Digital PR Google SEO Pitching 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO?

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” For this post, we’ll call them “city studies.” But, city studies have other higher-level goals, from SEO to brand awareness. Ego bait Ranking high on a city study makes a city look good. It’s something to brag about.

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Study Pitching How To Local 62

The Proactive Report

MARCH 14, 2017

Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization.

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Measurement Public Affairs Nonprofit Analytics 165

Buzzstream

JULY 1, 2024

So, I’ve analyzed other people’s studies to extract data that tell a story about what is working and why. Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. What has changed is the effectiveness of different link building strategies and tactics.

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SEO Study Google Data 118

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

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Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Digital PR Report SEO Data 62

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. The use of online and social media substantially increased in most countries.

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Instagram Groups Social Media Journalism 165

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Pitching Via Social Media Based on the same MuckRack study, most journalists receive ~3-5 pitches daily.

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Digital PR Report How To Pitching 62

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. 888 243 3470. Follow me on Twitter.

Strategy 149

Strategy B2C SEO Social Media 149

Buzzstream

SEPTEMBER 3, 2024

Let’s say we would pitch a city data study like the Wall Street Journal’s Top Tech Cities in the UK , and Norwich came in first place. As you can see, she recently covered two city studies using the same format: “Norwich named X of the UK’s X cities.” For example, say BuzzStream was releasing a new digital PR course.

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Pitching How To Digital PR Data 126

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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Google Digital PR Mobile SEO 64

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? That’s to carry on.

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Internal International Digital PR Course 62

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Or maybe local stores are running out!

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Pitching Trends Google Data 62

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. Start your week with the ideas that can boost your PR success. Get the Digital PR Tips newsletter every Monday morning. What’s the secret? It truly is a no-brainer.

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How To Media Case Study Resources 100

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

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Analytics Digital PR Storytelling Local 78

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Content picks from around PR tech land.

Software 149

Software Case Study Advertising Advertising 149

ZudePR

FEBRUARY 22, 2016

The best you can hope for (and here, your local SEO is important) is your company appearing in the 3-pack (the big map box that comes up with three businesses highlighted). Other studies say 81 per cent. It is also a great citation for your local SEO. The sample size of this study was 100,000. Per Cent of Your Local SEO.

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Social Media SEO Media Local 75

Buzzstream

AUGUST 28, 2019

Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . This campaign had over 170 media mentions, with many of them from local news outlets covering their area. Take this study that aimed to show how honest people are. Census; and the Federal Reserve’s Survey on Debt.

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Survey Comparison Data Analysis 98

Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. Which is every SEO study, I feel. I did an updated study.

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Brand Branding SEO Data 62

ZudePR

JANUARY 21, 2016

Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings. Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts. Instructional tips and case studies about writing commercially.

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Digg SEO System Reddit 104

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral.

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Pinterest Viral YouTube Mobile 71

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

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Media SEO Pitching Digital PR 77

Buzzstream

JANUARY 22, 2025

Then you have local SEO people building for local SEO, like the home improvement niches and stuff like that, especially in the States. Or maybe you’re a local insurance company. Jasper Morris: And I need to say, I can’t build a case study from that. So those SEO agencies usually should reach down.

Engineering 62

Engineering SEO How To Google 62

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more.

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Tools Case Study Media Training Local 64

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade. Then, when the day finally came, they pitched their study to journalists.

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How To Pitching Trends Construction 62

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Freelance Digital PR Luke Whelan takes a similar approach to me. Note: the study and statistics in these examples are completely fictional.

Writing 71

Writing Pitching Study Data 71

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. A good food PR agency should also understand your brand’s unique voice and be able to tailor their strategies accordingly. What is your approach to media relations?

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Agency Case Study How To Crisis 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

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Google Infographics Pitching Resources 71

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. Indeed, it’s not unusual to see calls for ESG to ‘sit’ in PR.

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Education Reputation Leadership Technology 52

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Global vs local.

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Agency Publicity Public Affairs Crisis Communications 40

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils. Digital PR.

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Digital PR Agency Journalism Pitching 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I haven’t seen any compelling study or data to tell me one way or another, but the evidence in favor of avoiding these kinds of sites is mounting.

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Blogging Google Writing SEO 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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Digital PR Examples Strategy Survey 62

ZudePR

MARCH 22, 2018

F: In late November, having moved thousands of Post-it notes around in my study, I ended up with a by-now non-colour coordinated sea of squares. However, I spent most of the time working at my local health club for the sociability. The next task was to transcribe these notes into a “fat outline” Google Doc, which grew to 114 pages.

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Writing Google Blogging Exercises 83