Digital PR, Local and Viral - Public Relations Today

How to Leverage Emotions to Boost Digital PR

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Share Relatable Stories.

Digital PR

Digital PR How To Small Business Analysis

How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. This, to me, is the definition of viral. Do you view it as an agency?

Viral

Viral Digital PR Pitching Data

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google

Google Digital PR Mobile SEO

Webinars

Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

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Measuring Success with Digital PR (with Linkifi’s Chris Panteli)

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

Digital PR

Digital PR Measurement SEO Google

Defining Content Relevance in Digital PR w/ James Brockbank

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR

Digital PR SEO Google Travel

Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations.

Media

Media Viral Newspapers Digital PR

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google

Google Digital PR Mobile SEO

What is Reactive PR and How Does it Differ from Proactive PR?

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Or maybe local stores are running out!

Pitching

Pitching Trends Google Data

PR's Transformation: Shifting from Expense to Profit Center

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics

Analytics Digital PR Storytelling Local

International Digital PR Tips for Success with Hana Montgomery

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR?

Internal

Internal International Digital PR Course

Top Five Books Every PR Pro Should Read

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest Viral YouTube Mobile

6 Types of Newsworthy Content (That Aren’t Survey-Based)

Buzzstream

AUGUST 28, 2019

This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. This campaign had over 170 media mentions, with many of them from local news outlets covering their area. For example, you can ask, who is using a specific hashtag the most?

Survey

Survey Comparison Data Analysis

Earning Media with Britt Klontz & Jaclyn Lambert

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

Media

Media SEO Pitching Digital PR

State of Digital PR Report (2025)

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR

Digital PR Report SEO Data

Digital PR on a Low Budget with Amelia Selby

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

Digital PR

Digital PR Travel Data SEO

Public Relations Today

How to Leverage Emotions to Boost Digital PR

How a Digital PR Campaign About Fast Food Went Viral

Webinars

Trending Sources

How Digital PR Pros Can Cope with Recent Google Search Updates

Webinars

Measuring Success with Digital PR (with Linkifi’s Chris Panteli)

Defining Content Relevance in Digital PR w/ James Brockbank

Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes

How Digital PR Pros Can Cope with Recent Google Search Updates

What is Reactive PR and How Does it Differ from Proactive PR?

PR's Transformation: Shifting from Expense to Profit Center

International Digital PR Tips for Success with Hana Montgomery

Top Five Books Every PR Pro Should Read

6 Types of Newsworthy Content (That Aren’t Survey-Based)

Earning Media with Britt Klontz & Jaclyn Lambert

State of Digital PR Report (2025)

Digital PR on a Low Budget with Amelia Selby

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