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12 Digital PR Metrics To Include In Your Reports

Buzzstream

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Backlinks Why?

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Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution.

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10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. privacy setting to Only Me. And you can do that. Follow me on Twitter.

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)