Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. Can you define digital PR? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

Sword and the Script

DECEMBER 3, 2024

And now on with the PR Tech Sum. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. That’s sort of what happened too when a Zurich-based PR firm named SlicedBrand linked up with legal tech firm Xayn (pronounced “Zane”) to develop Dazzle.

Software 176

Software Measurement B2B Training 176

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR.

Digital PR 83

Digital PR SEO Data Report 83

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Mastering new tools. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

APRIL 2, 2025

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.

Digital PR 62

Digital PR Branding Brand SEO 62

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This is why internal data is so powerful in digital PR campaigns, as well as for establishing long-term trust in your brand from other websites and a broader audience.

Digital PR 62

Digital PR Internal International Data 62

The Proactive Report

DECEMBER 11, 2024

Strategic AI Integration Artificial Intelligence is no longer a novelty but a fundamental PR tool. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability.

Trends 130

Trends Communications Storytelling Analytics 130

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

Remote PR Jobs

FEBRUARY 25, 2025

Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound.

Strategy 155

Strategy How To Crisis Management Crisis 155

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. If people are buying based on a message, something about that campaign was successful. Social Media Engagement.

Digital PR 88

Digital PR Measurement How To Tools 88

The Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Pick the right tools and platforms based on your research. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

The Proactive Report

AUGUST 8, 2015

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. Measurement is the path to a bigger budget. Subscribe to the Digital PR Tips newsletter.

Measurement 100

Measurement Tools Twitter Analytics 100

The Proactive Report

APRIL 13, 2018

Measuring awareness. Measuring interest. Measuring conversion. Google Analytics is an excellent tool for tracking conversions. Measuring advocacy. You need a tool that will gather and evaluate all mentions of your brand or product. Learn how to measure and improve your marketing and PR campaigns.

Measurement 138

Measurement Analytics Google Social Media 138

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

MARCH 21, 2025

Digital PR Tactics Online reputation management requires constant attention across multiple channels. A study by iGaming Business found that 78% of potential players research casino reviews before signing up, making positive digital presence essential. Measuring PR Impact Clear metrics help quantify PR success.

Case Study 78

Case Study Measurement Reputation Study 78

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

5W PR

MARCH 29, 2025

Professional reviews and media coverage remain powerful PR tools when properly amplified. The Mohegan Sun casino regularly hosts travel writers and lifestyle journalists, generating coverage that reaches both traditional and digital audiences.

Hotels 78

Hotels How To Instagram Measurement 78

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Tool of choice to maximize engagement: Sendible. Every business should have a growth strategy.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Tool of choice to maximize engagement: Sendible How to create a Twitter list. Monitor their tweets.

Digital PR 100

Digital PR System Video Twitter 100

The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. And if you have no measurable goals set at the start, how can you measure success? Get our Digital PR Tips newsletter.

Tools 100

Tools Strategy Content Marketing Measurement 100

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Learn to Measure Success. What is the point of implementing an earned media strategy if you can’t measure its effectiveness?

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

DECEMBER 13, 2016

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. ” George Washington University Masters in PR Program.

Measurement 100

Measurement How To Guidelines Analytics 100

5W PR

OCTOBER 21, 2024

Harnessing the Power of Word-of-Mouth Word-of-mouth marketing remains one of the most powerful tools in the hospitality industry. PR professionals develop effective social media strategies, monitor online conversations, and respond to guest inquiries promptly and professionally.

Hotels 88

Hotels Branding Brand Crisis Management 88

Cision

MAY 29, 2017

The content discovery tools allow the marketers to offer high-level engagement (through high-quality and relevant content), which offers them with ample opportunities to monetize and capitalize on the user engagement levels. you can benefit a lot. Help Others and They Will Help You. Strategic Organization Aids Content Discovery. Author Bio.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team.

Analytics 100

Analytics Measurement B2C Construction 100

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Next, use sentiment analysis tools to gauge the overall sentiment of mentions.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78