Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. But it doesn’t have to be that way.

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Digital PR Pitching Radio Google 118

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Pitching How To Digital PR Data 126

The Proactive Report

JANUARY 2, 2017

Before you pas along a story online read further into the story and se if it meets the criteria of a real news item. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting. Get the Digital PR Tips newsletter. ” Read beyond the headline: . Follow me on Twitter.

Government 214

Government Digital PR Report LinkedIn 214

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. So, thats where reactive PR as a strategy stands out.

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Pitching Trends Google Data 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. The key is finding the perfect fit: the ideal connection between a journalist and the content you’re pitching.

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Pitching Examples Social Media Trends 87

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. Others rely on bloggers. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

OCTOBER 30, 2023

Now is not the time to pull back on PR and marketing efforts. Get smart and strategic, so you still meet your goals. TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Now is the time for intelligent promotion.

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Trends Marketing Wikipedia Reddit 182

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR?

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Internal International Digital PR Course 62

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. This approach gives many more cities and publications to pitch. Let’s start with ideation.

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Study Pitching How To Local 62

The Proactive Report

JULY 20, 2016

There is one big caveat however: the content has to be relevant and meet the Google quality standards. Digital PR has a lot to offer in this regard. What we need to improve on is visual content. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. (

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Google SEO Study Digital PR 100

The Proactive Report

JULY 31, 2017

If what they find meets their needs, they develop an interest in what you have to offer. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. (this uses the word customer in the broadest sense of the word and should perhaps be called a stakeholder journey.)

Engineering 188

Engineering Interviews Infographics Social Media 188

Waxing UnLyrical

OCTOBER 2, 2012

The event had people from across the country and even some expats who pitched their ideas, shared their vision and built teams to execute their ideas. When one of my friends introduced me to this community, I thought it would be a great event to participate in, while also getting to meet new people and entrepreneurs-to-be.

Mobile 105

Mobile Pitching Twitter Social Media 105

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Update the project together (e.g.

Software 151

Software How To SEO System 151

Buzzstream

JULY 24, 2024

I didn’t actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? – Clarify why your brand should be the one talking about it.

Creativity 99

Creativity How To Automotive LinkedIn 99

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. for Writing a Pitch PressPal is an AI-powered tool from MuckRack. It uses AI to write pitches based on a simple prompt. It also provides you with relevant journalists to pitch. (I PressPal.ai

Tools 62

Tools Pitching Google Writing 62

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. When you say something like, it has no search volume, right, how are you confident in pitching something like this?

Creativity 117

Creativity Digital PR Data Pitching 117

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. And as the media landscape keeps shifting, even experienced PR pros are discovering that earned media is not what it used to be. As you can see from the content strategy, it’s all about the data.

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. Learn how to make great videos and how to use them effectively in your PR campaigns. How do you think the PR is poised to meet the changing media landscape, especially for small businesses?

Small Business 213

Small Business Fashion Groups Local 213

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Digital PR. Consumer Focus. Disinformation.

Trends 88

Trends Data SEO Consumer 88

PRSay

SEPTEMBER 27, 2016

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers.

Ethics 60

Ethics Advertising Advertising Technology 60

The Proactive Report

JANUARY 30, 2015

That means we have to create excellent content that meets our audience’s needs and gets them to take action. Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. Content Marketing Online PR digital PR digital skills public relations'

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Rock the Status Quo

MAY 18, 2015

If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting. Follow up with an email pitch. It can be handled as one large research project, or tackled a little bit at a time. Otherwise, it’s easy to overlook when you are slammed with other things.

Publicity 100

Publicity Trade Shows Google Twitter 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. The best of both worlds. #3:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Lauri Pehar Borsh

AUGUST 12, 2015

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Read their editorial calendar like the Bible, follow their social media, and pitch them as someone who is able to in the future provide value to their readers. How are you unique? via presswho.com.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Read their editorial calendar like the Bible, follow their social media, and pitch them as someone who is able to in the future provide value to their readers. How are you unique? via presswho.com.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. Once a company decides to launch a new product, the first step is to frame the launch holistically.

Product Launch 59

Product Launch Consumer Agency Film 59

Bianchi Biz Blog

AUGUST 22, 2024

Sound PR is modeled around four core business divisions: PR & Digital PR Social Media Content Creation Events Top 3 advice for foreign companies navigating the communications environment in Italy Navigating the media and communications landscape in Italy requires understanding its unique dynamics.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. Once a company decides to launch a new product, the first step is to frame the launch holistically.

Product Launch 52

Product Launch Consumer Agency Film 52

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. When service organizations fail to meet customer expectations, customers call back, turn up again, or otherwise create more demand and hence more work. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

ZudePR

JANUARY 26, 2016

12: On Meeting Clients. ” Dave, the PR: Just listen, will ya. People in this field need self-discipline to start projects on their own, to budget their time, and to meet deadlines and production schedules. ” A passable knowledge of the best coffee shops in which to meet clients also helps. Thankfully! #16:

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How To Meeting Creativity Agency 65

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. The first half is about her journey as a journalist into PR. The second is where we get some tactical information about pitch strategy, email crafting, and media list building. Digital PR. Amanda proved that in this chat.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

MARCH 26, 2025

We are just kind of meeting for the first time here. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. That’s it.

Branding 62

Branding Brand SEO Data 62

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Do they, were they pitched to you?

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Pitching Energy Journalism Newspapers 62