Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This is why internal data is so powerful in digital PR campaigns, as well as for establishing long-term trust in your brand from other websites and a broader audience.

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Digital PR International Internal Data 62

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

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Digital PR SEO Agency Pitching 71

Buzzstream

APRIL 16, 2025

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. Repurpose old campaigns year over year (e.g.,

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Digital PR SEO Agency Infographics 62

Garrett Public Relations

AUGUST 29, 2021

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult.

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Pitching Media Publicity Digital PR 218

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

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Digital PR Pitching Study Google 62

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

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Digital PR Google Comparison SEO 62

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. Through a lot of hard work and strategic pitching, the post really took off.

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Viral Digital PR Pitching Data 62

PRSay

MAY 22, 2020

Among them, a clear picture emerges of when, where and how journalists prefer to be pitched. When is the best time to pitch a journalist? When it comes to getting your pitch to stand out in a journalist’s inbox, timing is everything. To that end, most journalists (64 percent) told us that they prefer to be pitched before noon.

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Pitching Journalism Survey Report 179

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

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Digital PR Industry Strategy Film 170

Agility PR Solutions

JULY 7, 2022

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR.

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Pitching Technology Digital PR Consumer 163

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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Digital PR Pitching Radio Google 118

Sword and the Script

DECEMBER 3, 2024

Ayelet Noff , who owns SlicedBrand and is the Co-Founder and CEO of Dazzle, summarizes the catalyst for the business idea as taking the “growing grunt work” out of PR. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products.

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Software Measurement B2B Training 176

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Pitching How To Digital PR Data 126

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

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Digital PR Publicity Pitching Social Media 100

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

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Pitching How To YouTube Tools 71

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digital PR again. That’s how it all started.

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Digital PR How To Analysis Tools 62

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

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Digital PR Analytics Pinterest SEO 100

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

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Travel Pitching Hotels How To 98

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

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Digital PR Brand Branding Engineering 88

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

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Digital PR SEO Engineering eBook 83

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. 3 Ways to Integrate Inbound Marketing Tactics into Traditional PR The Impact of Social Media on Journalism & Newsrooms This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

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How To Survey Resources Social Media 242

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

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Digital PR SEO Google Travel 98

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Try one of these ideas to leverage the instant gratification nature of digital PR. Pitch some fast blog post ideas related to their audience and their needs.

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Real Estate Pitching B2C Fashion 195

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Next, it’s important to pitch to journalists.

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Strategy Marketing Crisis Communications Analytics 78

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

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Publicity Pitching Media Relations Blogging 116

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

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Digital PR Newspapers Advertising Advertising 86

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. So, I thought it was the perfect opportunity for a podcast!

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Digital PR Travel Data SEO 87

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. As Robin’s definition states: Fake news hurts PR by lessening trust in all media. Get the Digital PR Tips newsletter.

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Government Digital PR Report LinkedIn 214

Garrett Public Relations

OCTOBER 5, 2022

Working with B2B clients on public relations initiatives, media relations (i.e., pitching stories to journalists to land earned media coverage) is an integral part of the gig. You even … No Response to Your Media Pitch? The post No Response to Your Media Pitch?

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Pitching B2B Media Media Relations 106

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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Digital PR Examples Strategy Survey 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? If properly executed, it’s a knock-out punch.

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Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Digital PR Report SEO Data 62

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

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Pitching Twitter Print Software 157

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

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SEO Digital PR Pitching Google 62

Stern + Associates

JULY 21, 2023

Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. What Are the Types of Digital PR?

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Digital PR SEO Engineering Social Media 62