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I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global DigitalPR & Online Reputation, to learn how they made thishappen. Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. Repurpose old campaigns year over year (e.g.,
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. Through a lot of hard work and strategic pitching, the post really took off.
However, I learned a lot about reporters and pitching in that capacity. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digitalPR. Reddit data.
Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual. Should This Impact Your SEO or DigitalPR Strategy?
When you have these defined, head over to Reddit and Buzzsumo and plug in the search terms to work out what is trending, what people are talking about and help give you insights as to if your campaign is going to be something your audience will care about and engage with. 3 – Resolution. Conclusion.
I have been hypothesizing about how employing more digitalPR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Getting featured on AI results like ChatGPT is still a mystery. Until now. Im sure its not that easy.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR?
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. When you say something like, it has no search volume, right, how are you confident in pitching something like this? That’s a place to go.
If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.
What is digitalPR and does it need a rethink? However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digitalPR strategy recognizes that the questions should be, "Did we change the conversation?"
Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.
But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digitalPR, but also to make a difference, you will need guest posts and niche edits. Are you pitching ideas for them? We pitch using Surfer and we actually do this for link inserts as well.
Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade. Then, when the day finally came, they pitched their study to journalists.
We’ve even shown the spikes in organic traffic from link acquisition in our digitalPR and SEO analysis. After scouring Reddit and talking to customers, I can categorize the four reasons many consider buying backlinks. Our digitalPR and SEO analysis shows that high-quality news links can drastically increase organic traffic.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., infographics, data studies) can be repurposed. It’s not just one and done.
According to our State of DigitalPR report, 92.5% of digitalPRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, DigitalPR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. For the pieces it found to be relevant, the PR AI agent has dug up reporters’ emails and then drafted pitches (referencing your prior work with those reporters when appropriate). You cant do this intelligently when pitching 500 media outlets.
Build a brand with digitalPR tactics like unique data studies. Meeting User Needs With SERP Features: Lets take a look at a SERP for digitalPR. Build a Brand with DigitalPR As users change how they search, and Google changes how it delivers information, marketers need to adapt. sending them to sites).
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