The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. These five tools can do just that. A digital newsroom. Then you send them just one link to that content with your pitch. Get the Digital PR Tips Newsletter. Reporting and analytics.

Tools 207

Tools Analytics Google Measurement 207

Buzzstream

APRIL 2, 2025

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

DECEMBER 6, 2024

Media Requests on Social Media The best, most direct, tool-less alternative to HARO/Connectively is to monitor media requests on social platforms like X or BlueSky by hashtag. The tool may look familiar because it was created by HAROs founder, Peter Shankman. PRs and link builders of any size. Did I mention its free?

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This is why internal data is so powerful in digital PR campaigns, as well as for establishing long-term trust in your brand from other websites and a broader audience.

Digital PR 62

Digital PR International Internal Data 62

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

DECEMBER 3, 2024

And now on with the PR Tech Sum. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. That’s sort of what happened too when a Zurich-based PR firm named SlicedBrand linked up with legal tech firm Xayn (pronounced “Zane”) to develop Dazzle.

Software 176

Software Measurement B2B Training 176

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. Through a lot of hard work and strategic pitching, the post really took off.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

Digital PR 62

Digital PR Measurement SEO Google 62

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digital PR again. That’s how it all started.

Digital PR 62

Digital PR How To Analysis Tools 62

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Next, it’s important to pitch to journalists.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Presspage

JULY 8, 2024

In order to figure out a balance between the two, you should first be aware of what PR tools are, why every comms team should use them and which ones are your one-way ticket to a successful digital PR strategy. What are PR tools? Best PR tools for successful teams 1. Let’s get into it.

Tools 97

Tools Digital PR Crisis Enterprise 97

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Tip: In the US, use a tool like Qwoted.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. So, thats where reactive PR as a strategy stands out.

Pitching 62

Pitching Trends Google Data 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

NOVEMBER 21, 2024

This newsletter is an invaluable tool for inspiring and ideating. Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. He also runs a successful digital PR course.

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Buzzstream

SEPTEMBER 23, 2024

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. In this post, I’ll explain why you should use digital PR for link building and how to get started with your first campaigns. How is Digital PR Used for Link Building?

Digital PR 62

Digital PR Google SEO Pitching 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content.

Digital PR 62

Digital PR Report SEO Data 62

Presspage

JULY 8, 2024

In order to figure out a balance between the two, you should first be aware of what PR tools are, why every comms team should use them and which ones are your one-way ticket to a successful digital PR strategy. What are PR tools? Best PR tools for successful teams 1. Lets get into it.

Tools 78

Tools Digital PR Crisis Enterprise 78

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Buzzstream

MARCH 4, 2025

There are so many tools and resources available that it’s no wonder that interest is at an all-time high: However, the game has drastically changed in the past twenty years. Personalization makes or breaks your email pitch. The CHAMP method ensures your pitch is effective. My target audience is going to be PRs and SEOs.

SEO 62

SEO Google Pitching Digital PR 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. Others rely on bloggers. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62