This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The word reasoning is buzzy across generative AI circles pitched as the anecdote to hallucinations. Instead of searching and sorting through a database, you just tell Dazzles chatbot (Dazz) what your pitch is about, and it goes a search for relevant reporters and influencers based on what they have written.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.
There’s a good post in Business 2 Community about the challenges of starting out in DigitalPR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. DigitalPR Strategy. The activity you see in DigitalPR is like the tip of an iceberg.
There’s a good post in Business 2 Community about the challenges of starting out in DigitalPR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. DigitalPR Strategy. The activity you see in DigitalPR is like the tip of an iceberg.
There’s a good post in Business 2 Community about the challenges of starting out in DigitalPR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. DigitalPR Strategy. The activity you see in DigitalPR is like the tip of an iceberg.
What YouTube channels do they subscribe to? When you have this data at your fingertips and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content. What hashtags are popular right now?
You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Try one of these ideas to leverage the instant gratification nature of digitalPR. Pitch some fast blog post ideas related to their audience and their needs.
And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digitalPR. But, if you are doing PR right, there is no difference.
What YouTube channels do they subscribe to? When you have this data at your fingertips, and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content. What hashtags are popular right now?
Over the years, I tested and used almost every digitalPR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digitalPR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.
Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. DigitalPR'
One successful PR campaign is Spotify's Wrapped , where they allow users to show their favorite artists and tracks of each year, leaning into users' needs for social sharing and individuality. #3 3 Craft a compelling narrative A successful PR campaign requires a story to back it up. Because people buy stories, not sales pitches.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR?
In our increasingly content-driven world, and especially in PR, great writing abilities fuel career success. Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. Brilliant, even.
That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. DigitalPR. Disinformation.
Digital Media and Social Media Engagement: Italy has seen a significant rise in Internet and smartphone usage, making digital and social media an integral part of communication strategies. Social media sees 82% usage, with younger audiences favoring platforms like YouTube and Instagram. of Italians. million users TikTok : 12.6
Whether you are doing blogger outreach, digitalPR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog.
There’s so many parallels I’d say to like the digitalPR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digitalPR agencies talk about this. Vince Nero: I love that. Vince Nero: OK, You are a brand new site?
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digitalPR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.
Chris is the co-founder of UK-based digitalPR link building agency, Linkifi. Can you define digitalPR? So the way that I feel about digitalPR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digitalPR these days?
Integrate guest blogging efforts with social media , YouTube , and an updated blog ecosystem to create a robust content strategy. We’re then going to take our blog, and we’re going to repurpose it, and put it on YouTube. So we’re going to make YouTube content from that. Are you pitching ideas for them?
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.
Brands and PRs have had a more challenging time reaching journalists. In our State of DigitalPR Report , over 60% of respondents reported finding relevant journalists has been more difficult in the past 12 months. In 2024, I took time to pitch a few podcasts. We discuss personalized email outreach at length in our post.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., It was a digitalPR piece. That was like the original YouTube for B2B.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. For the pieces it found to be relevant, the PR AI agent has dug up reporters’ emails and then drafted pitches (referencing your prior work with those reporters when appropriate). You cant do this intelligently when pitching 500 media outlets.
Vince: So if I were to talk to pretty much every digitalPR guest that’s come on here. And they have a more compelling pitch when the pitch is, Hey, we want to buy placements saying we’re a marketplace that connects publishers and blah, blah, blah, blah, blah. Obviously, they are very anti link buying.
With link building and digitalPR being our two focus areas, I started with a Google search and tried to identify the content competitors that appear most frequently. What Keywords to Prioritize As I previously stated, I had two main focuses: link building and digitalPR. Im a digitalPR, link builder, and SEO.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content