Buzzstream
FEBRUARY 17, 2025
Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.
5W PR
MARCH 16, 2025
Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.
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Axia PR
JUNE 3, 2023
Data privacy is a huge concern for many companies. The future of PR may well hang in the balance. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road.
Flack's Revenge
DECEMBER 4, 2018
Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.
The Proactive Report
MARCH 5, 2017
Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. privacy setting to Only Me. And you can do that. Follow me on Twitter.
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.
The Proactive Report
OCTOBER 19, 2015
(Source: Grovo whitepaper ) The Grovo paper lists eight digital skills needed in business today. Digital etiquette. Security & privacy. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. Working with documents.
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