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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
If socialmedia were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even socialmedia. And it’s not just about Facebook or even socialmedia. Are the waters safe for socialmedia marketing? What comes after socialmedia?
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Data privacy is a huge concern for many companies. The future of PR may well hang in the balance. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road.
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(Source: Grovo whitepaper ) The Grovo paper lists eight digital skills needed in business today. Digital etiquette. Security & privacy. DigitalPR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. social skills.
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As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a socialmedia tool – but it is much more powerful than that!
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