Ronn Torossian

JANUARY 25, 2025

Learn how technology transforms digital PR through data analytics, AI automation, social media strategy and influencer marketing to boost brand engagement The post The Role of Technology in Shaping Corporate Digital PR appeared first on.

Digital PR 195

Digital PR Technology Corporate Analytics 195

Agility PR Solutions

JUNE 24, 2024

Public relations is one of the most socially demanding professions a person can have. From writing curiosity-inducing pitches and client reports to networking with influencers on social media, it’s fair to say PR is pretty full-on.

Digital PR 192

Digital PR Creativity Pitching Writing 192

5W PR

APRIL 12, 2025

Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever.

Trends 78

Trends Strategy Publicity System 78

Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? Costs In short, digital PR typically has a lower cost than traditional PR campaigns.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Ronn Torossian

MARCH 29, 2020

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. The post Digital PR Metrics That Determine Campaign Success appeared first on.

Digital PR 195

Digital PR SEO Social Media Strategy 195

Ronn Torossian

DECEMBER 29, 2024

Learn how effective digital PR campaigns use social media, influencer partnerships and storytelling to build brand awareness and drive engagement online. The post The Art of Digital PR: Why Campaigns Done Well Make All the Difference appeared first on.

Digital PR 195

Digital PR Storytelling Social Media Brand 195

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. Trust in social media and journalism are at an all-time low.

Social Media 174

Social Media Marketing Media Facebook 174

Buzzstream

APRIL 2, 2025

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Agility PR Solutions

DECEMBER 1, 2021

Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling stories, and finding the right people to promote your brand.

Digital PR 156

Digital PR Brand Branding Social Media 156

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. The Social Media Examiner.

Retail 320

Retail Healthcare Crisis Management Social Media 320

The Proactive Report

FEBRUARY 3, 2015

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. million) and is being shared liberally on social media.

Social Media 100

Social Media Digital PR Media YouTube 100

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. Effective public relations plays a crucial role in helping organizations navigate these challenging times and emerge stronger.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

Viral 62

Viral Digital PR Pitching Data 62

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Agility PR Solutions

AUGUST 8, 2024

Digital PR can significantly benefit businesses in various ways. By securing placements and […] The post 5 ways digital PR helps grow businesses appeared first on Agility PR Solutions.

Digital PR 105

Digital PR Social Media Blogging Brand 105

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

Sword and the Script

APRIL 1, 2025

The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents. Reporters change beats and publications quite often and static databases and quickly go stale.

Software 159

Software Pitching SEO Tools 159

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. GO beyond social media and start a personal relationship with your important contacts.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

5W PR

JANUARY 17, 2025

To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Partner with travel publications, blogs, and online communities that cater to the target audience.

Tourism 78

Tourism Travel Marketing Local 78

Sword and the Script

DECEMBER 3, 2024

According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.” The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 176

Software Measurement B2B Training 176

Rock the Status Quo

AUGUST 11, 2014

I’d also suggest adding social media feeds to it. Online Newsroom Best Practices with Toyota Social Media Supervisor Scott Deyager (podcast) Six Social Media Best Practices From Traditional Newsrooms by Cybil Wallace, Edelman Similar Posts You Might Like: Will Facebook Newswire Change How Journalists Verify Breaking News?

How To 242

How To Survey Resources Social Media 242

5W PR

MARCH 29, 2025

Their PR teams amplified these experiences through strategic social media coverage, resulting in a 23% increase in restaurant bookings within three months of launch. Physical casino spaces also provide ideal venues for signature events that generate organic publicity.

Hotels 78

Hotels How To Instagram Measurement 78

The Proactive Report

JANUARY 20, 2016

Social Media: On social networking and content-sharing sites, respondents are far more trusting of family and friends (78 percent) than a CEO or brand (49 percent). Traditional media: Among the informed public, media made an impressive turnaround as trust increased. Make your employees your best advocates.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

Social Media: On social networking and content-sharing sites, respondents are far more trusting of family and friends (78 percent) than a CEO or brand (49 percent). Traditional media: Among the informed public, media made an impressive turnaround as trust increased. Make your employees your best advocates.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

Social Media: On social networking and content-sharing sites, respondents are far more trusting of family and friends (78 percent) than a CEO or brand (49 percent). Traditional media: Among the informed public, media made an impressive turnaround as trust increased. Make your employees your best advocates.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. It’s supposed to be about building relationships with stakeholders and fostering understanding between the organization and it’s publics. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100