PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 77

Digital PR Viral Creativity Examples 77

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Digital PR Construction Case Study SEO 71

Prowly

FEBRUARY 18, 2025

Today, we'll show you what PR campaigns are, how (and how not) to build them, as well as some amazing examples you can learn from. Improve your PR campaigns with Prowly! TRY PROWLY FOR 7 DAYS FREE What is a public relations campaign? The end result is (ideally) an increase in revenue as well. Learn more about our media database.

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Examples How To Product Launch Print 104

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

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Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Digital PR Report SEO Data 62

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. For more Digital PR Tips subscribe to our newsletter.

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Communications Social Media Employee Crisis 130

Cision

JULY 28, 2015

Just ask Waterhouse Public Relations , the largest public relations firm in the Tennessee Valley. Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse.

Media 120

Media Viral Newspapers Digital PR 120

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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Google Digital PR Mobile SEO 64

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Content and digital PR Digital PR relies heavily on quality content creation.

Viral 78

Viral Digital PR Storytelling Reputation 78

Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. Earlier this year Aira began working with a UK based property rental company for digital PR and link building and the framework helped shape our first campaign ‘Royal Rentals’. 3 – Resolution. And House Beautiful.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

APRIL 4, 2024

Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! Luckily, there are digital pr tools for alerts. So, being able to report on conversions makes your digital PR campaign much more impactful.

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Digital PR How To Media Google 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? driving the traffic.

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Internal International Digital PR Course 62

The Proactive Report

DECEMBER 26, 2022

One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Start thinking about video in your plans for the new year or you will be missing out on business and Public Relations opportunities. He had always been interested in music from the 1980s.

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Video Film Facebook Social Media 162

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 48

Digital PR Viral Creativity Examples 48

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 183

Reddit Software B2B Technology 183

Presspage

OCTOBER 24, 2023

In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns.

Analytics 78

Analytics Digital PR Storytelling Local 78

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

FEBRUARY 27, 2025

Get it wrong, and you risk public backlash. The risks and rewards of cause-based PR Of course, supporting a cause isnt just about adding a logo or using the right buzzwords. Most recently, this unwavering dedication to activism saw the brand go viral on TikTok. For brands, this presents both a challenge and an opportunity.

Viral 62

Viral Ethics Consumer Trends 62

Buzzstream

AUGUST 28, 2019

On the flip side, if you’re not diligent and miscommunicate or misrepresent the data, you risk your brand’s credibility and potentially a relationship with a writer or publication. People can relate, as it’s the public generating the data set in the first place. Always make sure there’s a quality assurance check on your work.

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Survey Comparison Data Analysis 98

Prohibition

JANUARY 31, 2023

Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility.

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Digital PR Case Study SEO Measurement 104

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg! The influencer list included bloggers as well as well-known publications. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

Digital PR 62

Digital PR Measurement SEO Google 62

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Identify the Emotions You Want to Elicit. Conclusion.

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Digital PR How To Small Business Analysis 251

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Answer the Public.

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Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Other publications are able to use larger chunks as they have larger stories. It’s as simple as that.

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Pitching Writing Digital PR How To 164

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. I’m like a broken record, huh?

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

Media 77

Media SEO Pitching Digital PR 77

Prowly

MARCH 6, 2025

Looking for a secret weapon used by many public relations specialists and agencies? Consider high PR link building. PR link building is a practice that helps earn high-quality backlinks to your website, resulting in increased website authority and higher search rankings. How to get high PR backlinks?

Strategy 104

Strategy SEO Engineering Data 104

Doctor Spin

JANUARY 30, 2025

However, going viral is still just as possible for anyone. This iterative process means that single pieces of content worthy of going viral will go viral, a) even if it takes a longer time, and b) regardless of the content creators number of followers. Need PR help? How does this work? Hire me here.

Viral 52

Viral YouTube Social Media Course 52

Doctor Spin

JANUARY 30, 2025

However, going viral is still just as possible for anyone. This iterative process means that single pieces of content worthy of going viral will go viral, a) even if it takes a longer time, and b) regardless of the content creators number of followers. Need PR help? How does this work? Hire me here.

Social Media 52

Social Media Media Viral Course 52