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The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digitalPR. Reddit data. Want to share a PR software or comms tech announcement?
Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
When you have these defined, head over to Reddit and Buzzsumo and plug in the search terms to work out what is trending, what people are talking about and help give you insights as to if your campaign is going to be something your audience will care about and engage with. 3 – Resolution. Conclusion.
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. Should This Impact Your SEO or DigitalPR Strategy? Im here to tell you that it shouldnt impact your SEO or DigitalPR strategy. Heres why: 1.
I have been hypothesizing about how employing more digitalPR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Getting featured on AI results like ChatGPT is still a mystery. Until now. Im sure its not that easy.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? Forums, Reddit, amazing.
Reddit set to launch Reddit Talks. Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. However, Reddit is now releasing a Reddit Talks system, similar to Clubhouse (of course!). Professional Profiles are being explored on Twitter.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. For more DigitalPR Tips s ubscribe here.
DigitalPR. It’s a well-designed round-up of the last 31 days’ digitalPR happenings. Reddit is amazing. Here are the most “upvoted” stories on Reddit during the previous week. If you want to get weekly digital brainfood straight to your inbox, sign up to my list. Ryan Holiday.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. In the digitalPR space is also jumping on these things. Reddit is for me, it’s like a, I personally read it. It’s just.
DigitalPR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digitalPRs, and agency leaders. When I was at Siege Media, we did link-building and digitalPR assets with some of those brands.
Newsjacking should be a key tactic in any approach to digitalPR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digitalPR tactic, but you need the results to back it up. Reddit is my platform of choice.
In fact, for most digitalPRs, they are a necessary part of their digitalPR toolkit. Up-to-Date Lists Ask any digitalPR professional, and they will say you need to update your lists if you want to utilize them successfully. You can see this also echoed on Reddit.
What is digitalPR and does it need a rethink? However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digitalPR strategy recognizes that the questions should be, "Did we change the conversation?"
Fortunately, emotions can be widely used in your digitalPR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digitalPR. However, not all of them may be the key to boost your digitalPR. Conclusion.
The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question. Think this has nothing to do with public relations or media?
The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question. Think this has nothing to do with public relations or media?
For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. Content creators and link builders in the digitalPR space shouldn’t look at journalists as a hurdle or separate entity. Enter Reddit. New to Reddit? While on Reddit, keep your eyes peeled.
But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digitalPR, but also to make a difference, you will need guest posts and niche edits. There’s definitely, I think, more of an ethical stuff to the digitalPR side of it.
We’ve even shown the spikes in organic traffic from link acquisition in our digitalPR and SEO analysis. After scouring Reddit and talking to customers, I can categorize the four reasons many consider buying backlinks. Our digitalPR and SEO analysis shows that high-quality news links can drastically increase organic traffic.
Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade. What Exactly is Newsjacking? In the next step, I’ll explain how and where to find relevant news.
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., infographics, data studies) can be repurposed. It’s not just one and done.
According to our State of DigitalPR report, 92.5% of digitalPRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, DigitalPR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. They are extraordinarily busy: A Reddit thread disclosed that journalists file two to six stories daily. Transparency as a competitive advantage Truth and transparency will be the ultimate competitive advantage. Writers have to cover more beats.
Build a brand with digitalPR tactics like unique data studies. Meeting User Needs With SERP Features: Lets take a look at a SERP for digitalPR. Build a Brand with DigitalPR As users change how they search, and Google changes how it delivers information, marketers need to adapt. sending them to sites).
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