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How Preply Earned 12K Links and 3M Visitors with Digital PR

Buzzstream

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Then, as we moved into digital PR, we really needed the muscle from agencies, and we built that upplenty. What made you decide that digital PR was the best route forward?

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47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)

Buzzstream

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

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Switching from Link Building to Digital PR with Sage Singleton

Buzzstream

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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23 Digital PR Examples and Strategys That Work Today

Buzzstream

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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New Data Suggests AI Prefers High DA Publishers

Buzzstream

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Those are the ones you should be writing to and engaging with, not LLMs, search engines, and other machines.

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