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I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global DigitalPR & Online Reputation, to learn how they made thishappen. Then, as we moved into digitalPR, we really needed the muscle from agencies, and we built that upplenty. What made you decide that digitalPR was the best route forward?
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
I have been hypothesizing about how employing more digitalPR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Those are the ones you should be writing to and engaging with, not LLMs, search engines, and other machines.
There is no better blogger writing about website strategy. DigitalPR. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. The Seth Godin of UK PR. It’s a well-designed round-up of the last 31 days’ digitalPR happenings.
SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. For more DigitalPR Tips s ubscribe here.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? Forums, Reddit, amazing.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. So that, that research was already there and you kind of had an inkling that journalists are going to start writing about that type of thing.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
DigitalPR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digitalPRs, and agency leaders. When I was at Siege Media, we did link-building and digitalPR assets with some of those brands.
Newsjacking should be a key tactic in any approach to digitalPR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digitalPR tactic, but you need the results to back it up. Reddit is my platform of choice. Understand links.
In fact, for most digitalPRs, they are a necessary part of their digitalPR toolkit. Up-to-Date Lists Ask any digitalPR professional, and they will say you need to update your lists if you want to utilize them successfully. You can see this also echoed on Reddit.
What is digitalPR and does it need a rethink? However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digitalPR strategy recognizes that the questions should be, "Did we change the conversation?"
The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question. Think this has nothing to do with public relations or media?
The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question. Think this has nothing to do with public relations or media?
Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. They’re trying to write for keywords to manipulate the site. Would you like us to write one for you?” It’s just made up.
I'm writing a blog post on how the best communicators "go deep" and get stuff done. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with).
I set out trying to write a post about creating a successful survey campaign from start to finish. For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. Enter Reddit. New to Reddit? While on Reddit, keep your eyes peeled. Leverage keyword research.
Here is how to use newsjacking in your digitalPR strategy to win big. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.” I read several SEO and PR-related newsletters, check Reddit, X, and LinkedIn, and note significant trends every morning.
We’ve even shown the spikes in organic traffic from link acquisition in our digitalPR and SEO analysis. After scouring Reddit and talking to customers, I can categorize the four reasons many consider buying backlinks. An obvious red flag for me is the “Write for Us” link found in the navigation bar. Not so fast.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., What made you decide to write a book? And I thought like, why not write a book?
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. Anyone who spends any time with it can’t help but to have noticed that the writing quality of AI has gotten remarkably better over just the past year. Hinda Mitchell | President and Founder | Inspire PR Group 30. Writers have to cover more beats.
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