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I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. This, to me, is the definition of viral. Do you view it as an agency? Vince: Yeah.
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I met Digitaloft’s founder, James Brockbank, at their DigitalPR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digitalPR and content strategy without it feeling forced. We are, mate.
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With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
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PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. Seen a funny picture in a forum that would make a viral-worthy news piece? When you’re using free stock images, please do note that it’s still polite to reference the creator! For example.
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Both have agency and in-house experience and work as freelance digitalPRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the DigitalPR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digitalPR should know.
And so if there are opportunities in a piece of content to give a reader a much bigger piece of content on a related topic that we’re referring to within another piece of content. What should digitalPRs know about internal linking? Yeah I do think digitalPR is is a great link building strategy.
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