Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. What is Digital PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This is why internal data is so powerful in digital PR campaigns, as well as for establishing long-term trust in your brand from other websites and a broader audience.

Digital PR 62

Digital PR Internal International Data 62

Agility PR Solutions

JUNE 24, 2024

From writing curiosity-inducing pitches and client reports to networking with influencers on social media, it’s fair to say PR is pretty full-on. The stress of […] The post PR mental health: Stress management techniques for digital PR professionals appeared first on Agility PR Solutions.

Digital PR 189

Digital PR Creativity Pitching Writing 189

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

Digital PR 71

Digital PR SEO Agency Pitching 71

The Proactive Report

DECEMBER 16, 2014

And suddenly Digital PR is in demand. We have, or can create and maintain, relationships with bloggers and reporters and can get stories placed on trusted media sites. All the hullabaloo about link-bait and great content leads right back to PR. Digital PR is now a vital part of the marketing mix.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

The Proactive Report

OCTOBER 13, 2016

For years I lamented that in order to implement a Digital PR or Social Media strategy you had to use several tools. I use a 10 step system to plan Digital PR, content and social media campaigns and plans. Create reports that show the value of your work.

Digital PR 130

Digital PR Tools Analytics Measurement 130

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

Viral 62

Viral Digital PR Pitching Data 62

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. The press release also introduces a “PR Impact Score” and a “PR Message Congruence metric.”

Software 176

Software Measurement B2B Training 176

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. A large chunk of the coverage the piece subsequently received was journalists reporting on James Gunn’s tweets.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 1, 2025

Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; One of those vendors is on the media contact side, where the chatbot helps you create a list of reporters to contact. When you are ready, you can add all of the reporters discovered to a list inside Dazzle. The price tag is $534.5

Software 158

Software Pitching SEO Tools 158

Remote PR Jobs

FEBRUARY 11, 2025

If youve been in PR for a while, you know how valuable HARO (Help a Reporter Out) once was. For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. However, things have changed. However, things have changed.

Media 133

Media Pitching Tools Resources 133

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. If you mention the Simpsons, you’ve got my attention. That’s how it all started. Yes, Vince: Matt.

Digital PR 62

Digital PR How To Analysis Tools 62

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. These issues remain consistent with last year’s findings.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) Monitor their tweets.

Digital PR 113

Digital PR System Infographics Banking 113

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Email wins yet again. Social Media.

Digital PR 113

Digital PR Marketing Survey Training 113

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) Monitor their tweets.

Digital PR 100

Digital PR System Video Twitter 100

The Proactive Report

FEBRUARY 16, 2017

Since Twitter reported dismal Q4 earnings there has been a lot of talk about the future of Twitter. Aside from the financial implications, let’s take a look at what changes at Twitter might mean for PR: The largest – and most active – group of verified users on Twitter is journalists and news organizations.

Digital PR 100

Digital PR Twitter Financial Groups 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. Need Digital PR training? Look for requests for information and questions you can answer.

Digital PR 100

Digital PR Corporate Groups Training 100

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. In the digital PR world , journalists and reporters promote our content. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Let’s try to focus on reporters. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Email wins yet again. Social Media.

Digital PR 100

Digital PR Marketing Survey Training 100

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy.

Digital PR 100

Digital PR Tools Social Media Agency 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. If you need help with your Digital PR strategy give us a call today.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

MAY 2, 2015

Pew Research released their 2015 State of the Media report this week. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Follow me on Twitter for daily Digital PR tips.

Report 100

Report Mobile Newspapers Media 100

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. The feature I love that The Grapevine team does is their year-end report. Bonus points for the excellent design of the report as well. Between this and PR Insider, PRs should have no shortage of campaign inspiration.

Digital PR 62

Digital PR SEO Web Resources 62

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. You can gather all the elements – test, images and video – a reporter would need to cover the story right in your newsroom. Email lists of reporters and influencers.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

DECEMBER 11, 2024

If you need help with your 2025 PR strategy or improving your PR/Tech skills, contact us for a free 30-minute consultation. info@meritusmedia.com The post 5 PR Trends for 2025: The Evolving Communication Landscape appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Trends 130

Trends Communications Storytelling Analytics 130

The Proactive Report

JANUARY 2, 2017

“The fictions and fabrications that comprise fake news are but a subset of the larger bad news phenomenon, which also encompasses many forms of shoddy, unresearched, error-filled, and deliberately misleading reporting that do a disservice to everyone,” writes Snopes founder David Mikkelson. Get the Digital PR Tips newsletter.

Government 214

Government Digital PR Report LinkedIn 214

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. It is a waste of time and resources.

Digital PR 88

Digital PR Company SEO Newspapers 88