Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. For more Digital PR Tips subscribe to our newsletter. The way that we transfer ideas to others is via communication.

Communications 130

Communications Social Media Employee Crisis 130

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

Digital PR 87

Digital PR Travel Data SEO 87

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. It was a very humbling experience.

Reddit 183

Reddit Software B2B Technology 183

The Proactive Report

DECEMBER 26, 2022

Reporters and media are looking for content and TikTok is providing it. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. So, it is no wonder that 89 percent of marketing professionals report using videos as a marketing tool.

Video 162

Video Film Facebook Social Media 162

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Data 62

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Prowly

FEBRUARY 18, 2025

With Prowly, you can do just that : monitor your campaigns and report on them in real-time. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.

Examples 104

Examples How To Product Launch Print 104

Buzzstream

APRIL 4, 2024

However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. Our lives as we knew them changed. 3 – Resolution.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? Trying to them to link to.

Internal 62

Internal International Digital PR Course 62

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. That paragraph needs to pass the ‘smell test’ of the reporter.

Engineering 128

Engineering Writing Social Media Report 128

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Branding Brand 62

Buzzstream

MAY 2, 2024

I, one came to the top of my mind immediately, you might have seen Glenn Ops recent report that he did. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings. What should digital PRs know about internal linking?

Internal 118

Internal International Insurance Insurance 118

Buzzstream

AUGUST 28, 2019

This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Census; and the Federal Reserve’s Survey on Debt. How did a trending topic explode on Twitter?

Survey 98

Survey Comparison Data Analysis 98

Prohibition

JANUARY 31, 2023

This could be a quick-fire press release or an annual market report to use as a lead magnet. Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it.

How To 62

How To Analysis Comparison B2C 62

Lauri Pehar Borsh

AUGUST 12, 2015

Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have to become a viral sensation to be successful! Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. You do not have any followers. There is no revenue. Marry the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have to become a viral sensation to be successful! Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. You do not have any followers. There is no revenue. Marry the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Prohibition

MARCH 15, 2023

In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League. The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Waxing UnLyrical

APRIL 13, 2016

A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digital PR strategy recognizes that the questions should be, "Did we change the conversation?"

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. Vince Nero: I love that. Like it’s extremely rare.

Branding 62

Branding Brand SEO Data 62

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. During my time as an Online Showbiz Reporter, there was barely time to eat lunch. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. A large chunk of the coverage the piece subsequently received was journalists reporting on James Gunn’s tweets.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digital PR should know.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Look at another example in marketing statistics from Hubspot , and you’ll see a majority of the statistics listed are from their own reports and surveys. Leverage keyword research. These may overlap with yours.

Survey 90

Survey How To Reddit Pitching 90

Prowly

MARCH 6, 2025

Try a bit of newsjacking Sometimes worthwhile, sometimes frowned upon, newsjacking can be a powerful PR link-building tactic that involves catching and riding the viral wave of current events or trending news. However, when you're working in PR, it doesnt always make sense to subscribe to a tool that focuses solely on that.

Strategy 104

Strategy SEO Engineering Data 104