The Evolution of Digital PR: Navigating the Digital Age with Strategy and Integrity
Ronn Torossian
DECEMBER 5, 2024
From traditional press releases to social media influencers, the PR industry has evolved dramatically over the years.
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.
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The digital shift: How small brands are leveraging digital PR for growth
Agility PR Solutions
NOVEMBER 17, 2024
In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace.
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7 Digital PR and Marketing Tends for 2023
The Proactive Report
NOVEMBER 14, 2022
A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. In this digital age it is possible to track everything.
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Reputation Management and Digital PR
The Proactive Report
NOVEMBER 3, 2022
The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. A well-executed PR campaign makes the job of marketing and sales that much easier. How can you create a well-executed digital PR campaign?
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Digital PR Strategies for Lifestyle Event Growth
5W PR
MARCH 26, 2025
Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales.
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Lessons from Digital PR Disasters
Ronn Torossian
JANUARY 15, 2025
Learn how major brands mishandled digital PR campaigns and explore key lessons from their mistakes for better social media marketing and customer engagement The post Lessons from Digital PR Disasters appeared first on.
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Healthcare and Digital PR
Ronn Torossian
FEBRUARY 22, 2022
Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine. Digital PR has breathed new life into the healthcare industry by strengthening the visibility of hospital services.
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The Role of Technology in Shaping Corporate Digital PR
Ronn Torossian
JANUARY 25, 2025
Learn how technology transforms digital PR through data analytics, AI automation, social media strategy and influencer marketing to boost brand engagement The post The Role of Technology in Shaping Corporate Digital PR appeared first on.
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Use Digital PR to Give Brands Identity
Ronn Torossian
MARCH 5, 2020
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. The post Use Digital PR to Give Brands Identity appeared first on.
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Digital PR Metrics That Determine Campaign Success
Ronn Torossian
MARCH 29, 2020
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. The post Digital PR Metrics That Determine Campaign Success appeared first on.
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The Art of Digital PR: Why Campaigns Done Well Make All the Difference
Ronn Torossian
DECEMBER 29, 2024
Learn how effective digital PR campaigns use social media, influencer partnerships and storytelling to build brand awareness and drive engagement online. The post The Art of Digital PR: Why Campaigns Done Well Make All the Difference appeared first on.
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2021: Digital PR is Here To Stay
Prowly
JANUARY 6, 2021
With social media and smartphones being omnipresent, the above quote is truer than ever. The post 2021: Digital PR is Here To Stay appeared first on Prowly Magazine. The great Warren Buffett once said: “It takes 20 years to build a reputation, and five minutes to ruin it.
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Digital PR vs Traditional PR: Why They Should Work Together
Buzzstream
NOVEMBER 19, 2024
Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? Costs In short, digital PR typically has a lower cost than traditional PR campaigns.
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Chipotle’s recipe for digital PR success: How the brand revolutionized fast casual marketing
Agility PR Solutions
MARCH 3, 2025
Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public relations success.
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Digital PR Done Well for CPG Brands: The Case of Oatly’s Disruptive Marketing Strategy
Ronn Torossian
MARCH 13, 2025
Learn how Oatly disrupted the CPG industry through innovative digital PR, blending humor and controversy with authentic storytelling and social media engagement. The post Digital PR Done Well for CPG Brands: The Case of Oatlys Disruptive Marketing Strategy appeared first on.
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PR mental health: Stress management techniques for digital PR professionals
Agility PR Solutions
JUNE 24, 2024
From writing curiosity-inducing pitches and client reports to networking with influencers on social media, it’s fair to say PR is pretty full-on. The stress of […] The post PR mental health: Stress management techniques for digital PR professionals appeared first on Agility PR Solutions.
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Next Steps in Social Media Marketing
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. Trust in social media and journalism are at an all-time low.
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Business Social Media Strategy Success: A Few Tactical Tips
Lauri Pehar Borsh
MARCH 1, 2024
Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits.
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How Digital PR Builds Brands with Jane Hunt of JBH
Buzzstream
APRIL 2, 2025
.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.
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The 7 “New” Rules Of Digital PR
ImPRessions - Crenshaw Communications
AUGUST 23, 2017
Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.
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Owning In-House Digital PR with Victoria Schmid from KURU Footwear
Buzzstream
DECEMBER 4, 2024
She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.
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Switching from Link Building to Digital PR with Sage Singleton
Buzzstream
JANUARY 8, 2025
The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
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Social Media Strategy Template
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
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6 tips for combining social and digital PR for brand growth
Agility PR Solutions
DECEMBER 1, 2021
Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling stories, and finding the right people to promote your brand.
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Digital PR Tech Tools
The Proactive Report
OCTOBER 13, 2016
For years I lamented that in order to implement a Digital PR or Social Media strategy you had to use several tools. I use a 10 step system to plan Digital PR, content and social media campaigns and plans. Now there is one management dashboard that does it all – Senidble.
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47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)
Buzzstream
MARCH 5, 2025
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.
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How a Digital PR Campaign About Fast Food Went Viral
Buzzstream
JANUARY 15, 2025
I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.
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Why You Should Increase Your Social Media Content Now
The Proactive Report
APRIL 6, 2020
There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. To do this you need to increase the quantity and quality of the content you’re putting out on social media. If you need help with a crisis PR and social media plan, give me a call.
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Social Media Intelligence Can Boost the Bottom Line
The Proactive Report
NOVEMBER 21, 2022
Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . use that old PR skill called content analysis. Once you have the data. Identify the influencers in each node.
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.
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Newsletters Every PR Pro Should Subscribe To
ImPRessions - Crenshaw Communications
SEPTEMBER 2, 2020
Check out these 10 newsletters every PR pro should read. PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed.
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5 ways digital PR helps grow businesses
Agility PR Solutions
AUGUST 8, 2024
Digital PR can significantly benefit businesses in various ways. By securing placements and […] The post 5 ways digital PR helps grow businesses appeared first on Agility PR Solutions.
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How to Create a Winning PR Strategy
Remote PR Jobs
FEBRUARY 25, 2025
Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. These can include increasing brand awareness or securing media coverage.
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Turning Crises into Opportunities: How PR Can Help Recover and Rebuild
5W PR
NOVEMBER 27, 2024
Implementing effective PR strategies allows organizations to navigate these challenging times, protect their reputations, and build stronger relationships with stakeholders. Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust.
The Role of Technology in Social Media Management
The Proactive Report
MARCH 13, 2015
As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.
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100 Tech Tool that Makes Digital PR a Breeze
The Proactive Report
OCTOBER 17, 2016
FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Enter Sendible: the social media management dashboard. I like things to be easy and effective.
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Digital PR ? Link-Building
Doctor Spin
OCTOBER 16, 2023
Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.
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Using Digital PR to Top up Your Sales Funnel
The Proactive Report
JANUARY 18, 2016
So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Creating a good company newsroom – with lots of content for the media and the public.
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Digital PR Content – Campaign or Conversation?
The Proactive Report
JANUARY 6, 2016
This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.
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What is Reactive PR and How Does it Compare to Proactive PR?
Prowly
APRIL 16, 2025
In digital PR , crashes happen every day, and the way you react to them makes a difference between a successful PR strategy and a flop. Today, we'll show you what reactive public relations is, the differences between proactive and reactive PR, and some great examples of reactive PR strategies.
The Social Media Cocktail Party Strategy
The Proactive Report
MAY 5, 2015
Social media is no different. I’ve had company execs and PR folk tell me that they can’t do Twitter because there is just too much content coming in too fast. Social media is a giant networking cocktail party online. If you need help with your social media strategy give me a call. 626 793 4911.
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How Small, Fast-Moving Companies Use Social Media
The Proactive Report
MAY 4, 2015
We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.
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