ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Check out these 10 newsletters every PR pro should read. PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Buzzstream

APRIL 2, 2025

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . use that old PR skill called content analysis. Once you have the data. Identify the influencers in each node.

Social Media 162

Social Media Media Analysis Comparison 162

5W PR

APRIL 12, 2025

Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever. The Rise of AR and VR in Water Park Experiences Virtual and augmented reality technologies are transforming how water parks engage with guests before, during, and after their visits.

Trends 78

Trends Strategy Publicity System 78

Sword and the Script

DECEMBER 3, 2024

That’s a very different approach and one reason why you might want to consider PR software that was made recently – in the era of generative AI. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. So far, it’s getting early positive mentions.

Software 176

Software Measurement B2B Training 176

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

Sword and the Script

APRIL 1, 2025

Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents.

Software 159

Software Pitching SEO Tools 159

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. A digital newsroom. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

5W PR

OCTOBER 18, 2024

PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Digital marketing leverages technology to reach a wider audience through online channels. Another strategy is to utilize social media. Rather, they complement each other in various ways.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

The Proactive Report

DECEMBER 24, 2014

It’s not just about social media, checking email, conducting a search or shopping. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. I want the PR insider to be something that everybody can use, from somebody who’s still in university doing a PR degree to a head of PR role or PR director.” He also runs a successful digital PR course.

Digital PR 62

Digital PR SEO Web Resources 62

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Distributed intelligently via social media.

Strategy 149

Strategy B2C SEO Social Media 149

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Agility PR Solutions

AUGUST 7, 2023

Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated with some of these digitally targeted marketing campaigns are through the roof.

Digital PR 78

Digital PR Data Strategy Technology 78

Cision

SEPTEMBER 5, 2017

Ideally, you should have as many digital channels as possible at your disposal. However, when it comes to effectiveness, most marketers prefer their own website, email and social media channels for distributing content and maximizing their reach. You can also incorporate influencer marketing in your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

OCTOBER 21, 2020

Communication is the bedrock of PR. And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge.

Corporate 100

Corporate Social Media Digital PR Study 100

The Hoffman Agency

AUGUST 7, 2024

Why digital PR? The field is constantly on the move, adapting to new technologies and communication channels. As someone who is passionate about social media, it’s crazy to see how much it’s changed in a decade. Evolution and innovation. Just imagine what the next 10 years hold.

Digital PR 69

Digital PR Energy Travel International 69

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Proactive Report

APRIL 17, 2017

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. How PR Can Help. Follow me on Twitter.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago.

Social Media 130

Social Media Measurement Tools Crisis Management 130

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. For some in the social media space, these are influencers. In the digital PR world , journalists and reporters promote our content. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Create personal and business sites that you manage where possible – on all search platforms and in social media. Be present on key social media platforms, and post proactively. But Google rewards fresh, relevant content, so it pays to invest time in blogging, social updates, and comments on professional community sites.

Reputation 185

Reputation SEO Web Community 185

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Lauri Pehar Borsh

JUNE 1, 2024

In the ever-evolving landscape of modern marketing, one of the key components to success lies in mastering digital brand management strategies. From social media platforms to content creation, brands are constantly seeking innovative ways to engage with their audience and stand out in a crowded marketplace.

Strategy 78

Strategy Brand Branding Marketing 78