Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.” Then, when the day finally came, they pitched their study to journalists. What Exactly is Newsjacking?

How To 62

How To Pitching Trends Construction 62

Buzzstream

JULY 3, 2024

Study after study has shown a high correlation between DA/DR, organic traffic, and ranking compared with the number of referring domains. We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. We know links work. Unfortunately, that’s not what most of these sites are.

SEO 62

SEO Google Digital PR Analysis 62

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. for Writing a Pitch PressPal is an AI-powered tool from MuckRack.

Tools 62

Tools Pitching Google Digital PR 62

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

Digital PR 83

Digital PR Travel Data SEO 83

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

AUGUST 16, 2024

For example, if I wanted to find a journalist who writes about Italy travel tips. She just wrote about the same kind of study from the Sleep Foundation in February. So, in this case, I’d consider skipping this journalist and finding one who hasn’t written about the same kind of study. Does the beat match our pitch?

How To 62

How To Pitching Tourism Google 62

Buzzstream

JULY 29, 2020

That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success.

Publicity 119

Publicity Digital PR Creativity Education 119

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. This post isn’t about writing a media pitch because we’ve already done that. The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Others rely on bloggers.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. “The Get the Digital PR Tips newsletter.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. 2. This ties in with the figures from the US Financial Literacy Study. Get the Digital PR Tips Newsletter. It was an “Aha!

B2C 157

B2C Study Exercises Sports 157

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO?

Digital PR 62

Digital PR SEO Pitching Google 62

Landis PR

SEPTEMBER 11, 2023

In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Guard Your Mornings Many studies have shown that looking at your phone first thing in the morning can leave you feeling more stressed and overwhelmed. Studies show that taking breaks can actually boost your productivity.

Energy 64

Energy Study System Writing 64

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search. What’s that you say – your PR team doesn’t know how to write meta tags? SEO writing is another digital skill that will soon be regarded as a core PR skill.

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

JANUARY 21, 2017

See what they write about. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Read their blog.

How To 100

How To Media Case Study Resources 100

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Then, prompt them to write your email matching the target style and tone. We ran a study on using AI for pitches , and the results were very surprising.) Don’t think it’s possible?

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? That’s to carry on.

Internal 62

Internal International Digital PR Pitching 62

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

MAY 12, 2017

As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

MARCH 14, 2017

Work out a PR strategy that will support that goal. Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear. Get the Digital PR Tips newsletter in your inbox each week. Establish the overall goal of the organization or business.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Templates – Every campaign has the same steps, only write the tasks once.

Software 152

Software How To SEO System 152

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Next, ensure the writer frequently covers studies or third-party data.

Pitching 87

Pitching Examples Social Media Trends 87

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by Antony Young. SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. Content Creation: Once you know the audience insights, AI can help you create high-quality content that resonates with your audience.

Social Media 130

Social Media Measurement Tools Data 130

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

Writing 71

Writing Pitching Study Data 71

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Branding Brand SEO 100