Cision

DECEMBER 19, 2017

Not Having a Documented Content Strategy. When it comes to content marketing mistakes, it’s easy to focus on tactics, but the number one content marketing mistake by far is not having a documented strategy. In fact, the study found that 60 percent of businesses with a documented strategy will get results.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Remote PR Jobs

AUGUST 16, 2023

A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. They are considered resource documents. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.

Pitching 243

Pitching SEO Storytelling Resources 243

ReimaginePR

APRIL 14, 2020

Significant international and state institutions of the distinct branches are used for the storage area of documents and essential data within a real primamry memory. The bestyrer with the necessary rights confirms a service for the synchronization of documents with a repository of company and business data.

Data 177

Data Newspapers Employee Software 177

Cision

NOVEMBER 7, 2017

Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. More specifically, we’ll be able to track: Reach — True reach (versus potential reach/circulation). Views, Unique Visitors, Repeat Visitors. Engagement — Specific actions taken by the end-user. Demographics (B2C) and Firmographics (B2B).

Measurement 0

Measurement Media B2C B2B 0

Cision

OCTOBER 3, 2016

By accurately documenting the percentage of positive, negative and neutral conversations associated with your brand, you can identify whether your messages are resonating (positive), opportunities to resolve an issue that might be affecting prospects or clients (negative) and generally just if audiences are talking about you (neutral).

Software 0

Software Comparison Media System 0

Cision

MARCH 20, 2017

INVESTORS AND SECURITY HOLDERS OF CAPITOL AND CISION ARE URGED TO READ THE PROXY STATEMENT, PROSPECTUS AND OTHER RELEVANT DOCUMENTS THAT WILL BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.

Technology 227

Technology Data Big Data Measurement 227

Ronn Torossian

DECEMBER 5, 2022

Documentation Most companies, when looking to create influencer marketing campaigns, create a list of potential influencers they can reach out to via social media […]. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Company 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise. But you need to be quick and efficient and you must offer useful information. Breaking news happens fast, and reporters writing stories are looking for a quick reaction.

Social Media 322

Social Media Data Report Leadership 322

The Proactive Report

APRIL 6, 2021

This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc. Some companies have a set of icons that they use on all their documents or brochures etc. Logo Files. The most important is the logo. versions and png.

Web 182

Web Guidelines Infographics Branding 182

Remote PR Jobs

OCTOBER 21, 2024

This way, you are linking several parts of your resume to create one cohesive document. Even if you worked in a customer service role, you can mention how many clients you helped and through which communication channels. You can also use digital resume builders like KickResume or Resume.com which can get you started.

Writing 264

Writing Publicity How To Examples 264

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Cision

JUNE 8, 2017

As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. This document will be your lifesaver and will keep the PR process rolling smoothly.

Pitching 225

Pitching Print Conference Local 225

Agility PR Solutions

SEPTEMBER 7, 2022

Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Public relations practitioners today need tools that are strategic and analytical. Here is a look at some of the best PR must-haves out there today.

Resources 179

Resources Tools Analytics Social Media 179

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Prepare a briefing document with background information on the podcast and host, links to previous interviews, a list of potential questions and messaging to help the spokesperson get ready. If your spokesperson has appeared on broadcast or spoken on a podcast before, include links to relevant press hits to help your client’s credibility.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

There are many different resources available for clean, professional and powerful digital documents. Make it look appealing. Decks should be both visually appealing and informative. Are you using a readable font? Is it all the same size and color? Are the tone and graphics suitable for the age and experience level of the decision-makers?

Case Study 304

Case Study Infographics Data Energy 304

ImPRessions - Crenshaw Communications

MAY 15, 2020

If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Tell customer stories. Like other platforms, Instagram uses hashtags very successfully.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

JULY 27, 2021

And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. I’ve had plenty of experience researching during school, but what I’ve had to do on the job still surprises me. . PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. A company’s website is the starting point for many journalists, so a proper press page with press releases that document recent milestones is very useful. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Cision

AUGUST 30, 2016

Open that document up and marvel at your smarts! As a team-centric PR and social crew, we are always updating our roles and responsibilities documents to ensure we have our aces in their places. Routine maintenance and regular updates are equally important to successful issues management. Read the plan on the regular.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Agility PR Solutions

JANUARY 5, 2021

Yes, these releases serve as important tools to help “put on record” the big events in the company’s life and provide a simple document to share with constituents […]. They announce new products, services, locations, management hires and more.

Survey 167

Survey How To Branding Brand 167

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research .

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the journalist in question. . But an interview isn’t a story until it’s posted.

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. It should offer key messaging and quotes for consideration during the interview.

Interviews 322

Interviews Media Media Training Meeting 322

Remote PR Jobs

OCTOBER 29, 2024

It is a well-crafted (but concise) document that should show how you can fit in with the company. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

MARCH 14, 2019

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. But do you need a press release for your announcement? What announcements work best? And how do you write an effective press release?

SEO 204

SEO Writing Advertising Advertising 204

PRSay

JULY 30, 2020

Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Splice up the content for social media. Or, just utilize TikTok.

Branding 197

Branding Brand Local Interviews 197

Agility PR Solutions

APRIL 13, 2022

Traditionally, PR representatives and documents such as press releases have handled most of the PR work. Public relations is an essential component of any company’s branding and customer-facing presence. With more people online than ever, technology has taken on more of the PR burden.

Technology 158

Technology Company Branding Brand 158

Remote PR Jobs

FEBRUARY 27, 2022

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Loom allows teams to share their screen to review a document and record a video offering feedback. Admit it – we have all zoned out on Zoom calls! Two useful tools to liven things up are Loom , a video recording service, and Huddles on Slack. In addition, we at Crenshaw have been enjoying Huddles on Slack.

International 193

International Internal Meeting Policies 193

ImPRessions - Crenshaw Communications

MARCH 31, 2020

Luckily, we use Google Documents for everything , so I’m able to access my Outlook account via my home computer and mobile, and Slack has been helpful in allowing me to chat with coworkers throughout the day to ask questions. To my surprise, I fell into the swing of things rather quickly.

Policies 250

Policies Mobile Agency Google 250

PRSay

SEPTEMBER 11, 2023

The ability to simply say, “what are the key takeaways from this document?” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 187

Enterprise Tools Technology Privacy 187

Prowly

MARCH 23, 2020

A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach.

Examples 152

Examples Tools How To Media 152

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Next is my favorite task – I finish the list of recent media coverage to share. Our clients are busy, so we make an effort to keep them updated in real time.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Next is my favorite task – I finish the list of recent media coverage to share. Our clients are busy, so we make an effort to keep them updated in real time.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Corporate communications regularly involves interaction with senior leaders and HR departments. . Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397