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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration

5W PR

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

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Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Here’s a preview (you can click the below image to download the.pdf version of this document): Remember! Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' Create appropriate messaging for responding to issues. It’s only one piece of the puzzle.

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PR Tips On “Closing The Deal”

ImPRessions - Crenshaw Communications

There are many different resources available for clean, professional and powerful digital documents. of proposals see higher engagement from visuals such as infographics and original images. . Make it look appealing. Decks should be both visually appealing and informative. Are you using a readable font? Data has shown that 41.5%

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How to Develop a Data-Driven Content Strategy

5W PR

According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

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Use a Content Strategy Template To Scale Up Quickly

Contently - Strategy

That’s a lot to rest on the shoulders of a single powerhouse document! Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Lastly, whenever a new team member joins, this document can become a key point of reference to help them get up to speed.