5 Brand Elements to Evaluate When Refreshing Your Corporate Image
Cision
SEPTEMBER 13, 2017
Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. Voice/Tone of Messaging: should it be formal? Informative? Social media profiles and content. business cards. one sheets.
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