5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

5W PR

MARCH 28, 2025

Key principles for media management include: Respond quickly with verified facts Maintain consistent messaging across all channels Provide regular updates, even when there’s limited new information Document all media interactions and responses The 2022 Plaid data breach offers an instructive case study.

Financial 78

Financial Technology Leadership Reputation 78

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. Let’s break it down.

Measurement 150

Measurement Analytics Product Launch Data 150

PRSay

DECEMBER 12, 2024

For example, a $5,000 per person professional development budget could fund six months of one-on-one coaching, offering tailored support, lasting impact and measurable ROI. Clear objectives eliminate ambiguity, keeping you focused and making your accomplishments easier to measure and share. Set clear goals.

Measurement 141

Measurement Resources Examples Conference 141

5W PR

FEBRUARY 14, 2025

Keep these documents accessible to all team members through a shared digital folder. Documentation and Legal Protection Small businesses often overlook the importance of documenting crisis communications. Create a simple one-page response template for each scenario. times higher than those who wait longer.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Branding Brand Ethics 78

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PR in High Definition

AUGUST 28, 2024

” I don’t even remember in what context, although I can say almost for certain that it wasn’t anything to do with putting together a PR brief document! The quality of these brief documents varies greatly, and it’s a big discussion point in the PR agency world currently. Going from what to what?

Agency 62

Agency Measurement Strategy Education 62

5W PR

MARCH 15, 2025

Document these traits in brand guidelines that all content creators can reference. Choose colors that: Reflect your brand personality Appeal to your target audience Stand out from competitors Work well across digital platforms Document specific color codes (RGB, HEX, CMYK) in your brand guidelines to ensure consistency.

Branding 78

Branding Brand Guidelines Storytelling 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

APRIL 2, 2025

Document these expectations in formal agreements and provide influencers with compliance training before campaigns begin. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess campaign performance. Measure impact through meaningful metrics tied to business objectives.

Marketing 78

Marketing Financial Case Study Education 78

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. 5: How are marketers measuring content marketing success? Sure, many content marketers still struggle with measuring ROI. Best-in-class content marketers (i.e.,

B2C 194

B2C Content Marketing Study Trends 194

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Cision

OCTOBER 3, 2016

By accurately documenting the percentage of positive, negative and neutral conversations associated with your brand, you can identify whether your messages are resonating (positive), opportunities to resolve an issue that might be affecting prospects or clients (negative) and generally just if audiences are talking about you (neutral).

Software 0

Software Comparison Media System 0

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important? Follow me on Twitter. Connect on LinkedIn.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

5W PR

MARCH 2, 2025

These technical documents allow companies to thoroughly analyze emerging capabilities, policy implications, and operational requirements. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess thought leadership effectiveness.

Leadership 78

Leadership Technology Policies Case Study 78

5W PR

MARCH 5, 2025

Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

MARCH 13, 2025

The company temporarily closed affected locations, implemented new food safety protocols, and launched a comprehensive communication campaign. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

FEBRUARY 18, 2025

The company acknowledged the attack while emphasizing their containment measures and minimal client impact. This measured approach helped maintain client confidence through the recovery process. Organizations should document their experience to strengthen future response plans.

Communications 78

Communications Crisis Communications Crisis System 78

Contently - Strategy

AUGUST 23, 2024

That’s a lot to rest on the shoulders of a single powerhouse document! Define how you will measure success What does success look like for your content marketing goals? Lastly, whenever a new team member joins, this document can become a key point of reference to help them get up to speed.

Strategy 70

Strategy SEO Infographics Meeting 70

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 97

Financial Measurement Communications Agriculture 97

5W PR

MARCH 10, 2025

Consider: Student showcase features Teacher spotlight series Parent testimonial campaigns Behind-the-scenes looks at learning in action Measuring PR Campaign Success Tracking PR campaign effectiveness helps refine strategies and demonstrate ROI.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

FEBRUARY 24, 2025

Document expected outcomes and establish clear evaluation criteria. The National Defense Industrial Association recommends conducting drills at least quarterly, with varying complexity levels. Planning the Drill Start with detailed objectives for each exercise.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Shift Communications

OCTOBER 21, 2014

Documenting your strategy will help hold you accountable. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Next is my favorite task – I finish the list of recent media coverage to share.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Next is my favorite task – I finish the list of recent media coverage to share.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. What is a business case?

Resources 195

Resources Technology Data Measurement 195

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Taking it to the next level of measuring RESULTS – specific outcomes such as revenue impact, new subscribers, website traffic and more. Even AVEs (advertising equivalencies).

Measurement 219

Measurement Customer Service Analytics Leadership 219

5W PR

MARCH 18, 2025

Document all protocols in a crisis communication playbook that’s regularly reviewed and updated. Submit required documentation promptly and align public communications with regulatory guidelines. Working with Regulatory Bodies Close coordination with the FDA and other relevant agencies ensures compliant recall management.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Contently - Strategy

OCTOBER 29, 2024

When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms. Adobe Experience Cloud features myriad customer-generated case studies.

B2B 98

B2B Branding Brand Case Study 98

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document.

Case Study 160

Case Study Analysis Tools Agency 160

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Tools Enterprise 210