Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. 5: How are marketers measuring content marketing success? Sure, many content marketers still struggle with measuring ROI. Best-in-class content marketers (i.e.,

B2C 194

B2C Content Marketing Study Trends 194

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Cision

OCTOBER 3, 2016

By accurately documenting the percentage of positive, negative and neutral conversations associated with your brand, you can identify whether your messages are resonating (positive), opportunities to resolve an issue that might be affecting prospects or clients (negative) and generally just if audiences are talking about you (neutral).

Software 0

Software Comparison Media System 0

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important? Follow me on Twitter. Connect on LinkedIn.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 97

Financial Measurement Communications Agriculture 97

Shift Communications

OCTOBER 21, 2014

Documenting your strategy will help hold you accountable. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Next is my favorite task – I finish the list of recent media coverage to share.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Next is my favorite task – I finish the list of recent media coverage to share.

Product Launch 321

Product Launch Meeting Report Technology 321

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Taking it to the next level of measuring RESULTS – specific outcomes such as revenue impact, new subscribers, website traffic and more. Even AVEs (advertising equivalencies).

Measurement 219

Measurement Customer Service Analytics Leadership 219

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. What is a business case?

Resources 195

Resources Technology Data Measurement 195

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document.

Case Study 160

Case Study Analysis Tools Agency 160

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. Listen carefully to how the agencies under consideration define and measure outcomes. What tools and methods do you use to measure impact?

Agency 175

Agency Measurement Meeting Tools 175

Stephen Waddington

OCTOBER 5, 2018

Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls.

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Conclude by Measuring Your Initial Success  . This is especially important if you have a sizeable marketing and PR team, as it will set the tone for what is allowed regarding identity and marketing messaging. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Onclusive

FEBRUARY 2, 2022

This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. While keeping your pitches concise, you must also ensure journalists have everything they might need to cover your story. What will help them bring it to life and make it engaging?

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

Financial 160

Financial Web Banking Internal 160

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Measure performance daily. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated. During the brainstorm session, do not shut down any ideas, no matter how far-fetched they may seem, as you never know which remark can plant the seed for a great idea.

How To 259

How To Social Media Product Launch Construction 259

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 72

Measurement Media B2C B2B 72

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Software 150

Software Measurement Analytics Data 150

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. Strategies address your overall approach to achieving your goal.

Publicity 179

Publicity Case Study Ethics Study 179

Sword and the Script

OCTOBER 7, 2014

The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”.

Content Marketing 125

Content Marketing Study Marketing Survey 125

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Throw in Twitter for good measure. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation.

Reputation 305

Reputation Privacy Data Advertising 305

ReimaginePR

APRIL 9, 2020

Flow creating is simply a very effective mode of creating documents. Training writing documents using a timer to achieve an incredible sense of how quickly you must write. While composing an article you will need to follow a couple of main measures best writing services that are inherent in almost any article.

Study 120

Study Analytics Writing Measurement 120

The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Of the other half who did, only 38% had documented their strategy. And if you have no measurable goals set at the start, how can you measure success? The last two steps are about engagement and measurement.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Melissa Agnes

JUNE 28, 2015

Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management. How to identify and measure results. Documents mentioned in podcast. But in order to be truly effective, you must first listen and assess.

Community 140

Community Crisis Communications Crisis Management 140

Onclusive

JANUARY 31, 2018

I do this because each of these types of companies do things differently: they talk about things differently, they structure themselves differently and they measure success differently. Document what you want to achieve from your positioning and how you can be relevant to your community.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Axia PR

NOVEMBER 3, 2020

When a company hires a PR agency, it will get consistent quality and measurable outcomes when our processes are followed. Having the processes is the first step. Getting buy-ins from the team and having the processes followed is the bigger challenge.

Measurement 62

Measurement Agency Company 62

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. You should walk away from this exercise with a document that includes all the elements listed here.

Strategy 131

Strategy Brand Branding How To 131