Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. Let’s break it down.

Measurement 150

Measurement Analytics Product Launch Data 150

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. Document expected outcomes and establish clear evaluation criteria. The simulation should progress naturally, introducing new challenges and complications that test the team’s ability to adapt and respond.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Document these expectations in formal agreements and provide influencers with compliance training before campaigns begin. Measure impact through meaningful metrics tied to business objectives.

Marketing 78

Marketing Financial Case Study Education 78

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PR in High Definition

AUGUST 28, 2024

” I don’t even remember in what context, although I can say almost for certain that it wasn’t anything to do with putting together a PR brief document! The quality of these brief documents varies greatly, and it’s a big discussion point in the PR agency world currently. Going from what to what?

Agency 62

Agency Measurement Strategy Education 62

Cision

OCTOBER 3, 2016

By accurately documenting the percentage of positive, negative and neutral conversations associated with your brand, you can identify whether your messages are resonating (positive), opportunities to resolve an issue that might be affecting prospects or clients (negative) and generally just if audiences are talking about you (neutral).

Software 0

Software Comparison Media System 0

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Improved technology is on the wish list, as well. Using data & technology to support your business case. What is a business case?

Resources 195

Resources Technology Data Measurement 195

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

MARCH 5, 2025

Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

FEBRUARY 18, 2025

The company acknowledged the attack while emphasizing their containment measures and minimal client impact. This measured approach helped maintain client confidence through the recovery process. Organizations should document their experience to strengthen future response plans.

Communications 78

Communications Crisis Communications Crisis System 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

5W PR

MARCH 10, 2025

Consider: Student showcase features Teacher spotlight series Parent testimonial campaigns Behind-the-scenes looks at learning in action Measuring PR Campaign Success Tracking PR campaign effectiveness helps refine strategies and demonstrate ROI.

Strategy 78

Strategy Education Video Storytelling 78

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. What is going to be useful, interesting or exciting to them?

Pitching 195

Pitching Data Technology Storytelling 195

5W PR

APRIL 5, 2025

A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times. Organizations should document lessons learned and integrate them into future crisis management plans.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Analytics Measurement Data 150

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 179

Media Relations Media Print Software 179

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. More specifically, Cision Impact Reports track: 1.

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 165

Survey Measurement System Education 165

Prowly

FEBRUARY 20, 2025

RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound).

Writing 104

Writing Communications How To Internal 104

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 72

Measurement Media B2C B2B 72

Melissa Agnes

JUNE 28, 2015

Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management. Technology’s impact on crisis communications and humanitarian work. How to identify and measure results. Documents mentioned in podcast.

Community 140

Community Crisis Communications Crisis Management 140

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 183

Reddit Software B2B Technology 183

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Measure your results. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 113

Case Study Study Brand Branding 113

Shift Communications

OCTOBER 10, 2017

Using modeling based on inverse document frequency analysis, we look at the overall mentions and their importance within individual pieces of content. Using graphing technology, we look at the people most talked about at a conference. Vice President, Marketing Technology. Marketing Mindshare. Conference Influencers.

Conference 114

Conference Data Marketing B2B 114

Sword and the Script

OCTOBER 18, 2022

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing.

Handbook 95

Handbook Financial Writing Corporate 95

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. Marketing, sales and finance have all been modernised by technology and software as a service. Don’t be mistaken, attribution is additive to other forms of measurement.

Enterprise 111

Enterprise Media Software Measurement 111