Remove Document Remove Print Remove Writing
article thumbnail

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Voice/Tone of Messaging: should it be formal? Informative? Social media profiles and content.

Corporate 270
article thumbnail

How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

Print 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Write a thorough post-event report. .

Pitching 185
article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

article thumbnail

How to use owned media

Stephen Waddington

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

How To 113
article thumbnail

How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176
article thumbnail

Bylines, Surveys & Tweets: When Did PR Get So Boring?

Cision

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon.

Survey 120