ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Be sure to document everything.

Leadership 149

Leadership Product Launch B2B Software 149

Onclusive

MAY 24, 2017

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). What you really want to know is when and where notable articles about product launches and other company news publish. Let’s break it down. Articles in their raw form aren’t measurable.

Measurement 150

Measurement Analytics Product Launch Data 150

PRSay

OCTOBER 15, 2020

You can then offer more detailed documents to support those points. Brian Stephens is the CEO and co-founder of Caissa Public Strategy , which has a dynamic portfolio of successful complex communications projects — from building issues campaigns and product launches to diffusing controversial crises and managing and growing reputations.

Product Launch 167

Product Launch Radio Employee Consumer 167

Onclusive

NOVEMBER 10, 2021

Having your research documented is very helpful for this next step, which involves presenting and discussing your findings with the decision-makers in your organization. This piece is critical before you move on to the final step in the process, which involves making decisions on how to take action.

Analysis 195

Analysis Corporate Reputation How To 195

Prowly

FEBRUARY 20, 2025

RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals. Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1.

Writing 104

Writing Communications How To Internal 104

Cision

MAY 5, 2016

An obvious answer is that good client testimonials speak to the success of big projects or product launches that occurred because of their partnership with your company. In general, any time a client can attest to your value to them, that’s worth documenting. When should you ask a client for a testimonial?

Product Launch 120

Product Launch Meeting Advertising Advertising 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure. But, then, you probably knew that. Does the contract take future unknowns into account?

Publicity 120

Publicity Product Launch Construction Exercises 120

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. This is a one-or-two page document that highlights something new or different your company is doing. You can share relevant company information with them like product launches, events in their communities, and important updates.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything. Consistency is important but being aware of the right tone is critical, just as it is in any important conversation. Be sure that the tone matches the message and hopes for a reaction.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

MAY 30, 2024

Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits. Showcase how the technology benefits real people.

Technology 78

Technology Product Launch Construction YouTube 78

Mora Communications

NOVEMBER 2, 2017

Establishing a new business or product launch. Make it a living, breathing document. . There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Increasing sales. Receiving funding or investment. Set timelines.

Branding 66

Branding Brand Product Launch Google 66

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. The humble press release has come a long way.

Writing 78

Writing How To Product Launch Crisis 78

MaccaPR

SEPTEMBER 9, 2019

Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. So what can marketers like you learn from Popeyes’ online victory? #1 1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement.

Twitter 105

Twitter Marketing Social Media Viral 105

ISEBOX

MARCH 2, 2017

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Doctor Spin

DECEMBER 21, 2023

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Corporational Determinism—The New Paradigm for Product Launching. Avoid putting your whole media kit into a single PDF document.

Media 52

Media Wikipedia Product Launch Journalism 52

ISEBOX

DECEMBER 14, 2016

And that’s where the good news comes in: The recent Guidance and supporting documents have clarified the mHealth areas where the FDA will assume oversight, dividing these apps into three groups. YES: The FDA will enforce regulations… where the mHealth app or solution is a “device” under existing rules.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

PR Fuel

MAY 6, 2021

A press release is a short document that works to grab the press’s attention to encourage them to pick up and then run your story. Following this press release example will help you reach the masses with your company’s upcoming events, product launches, or rebranding. What Is a Press Release?

Examples 105

Examples Writing Product Launch Crisis Management 105

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. Consider only selecting two or three that would qualify as either major or recent company news (within the past quarter).

Media 68

Media Leadership Product Launch Television 68

Solo PR Pro

MARCH 12, 2019

You are planning the launch of a new product for a client and set up a mindmap to think through and organize the initiative. The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product. Here is an example.

Product Launch 52

Product Launch Groups Tools Creativity 52

PR Fuel

DECEMBER 21, 2020

A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business. You’ve taken the time to create an awesome document, but when is the best time to send a press release? It could be a product launch, hiring a new CEO, etc.

Product Launch 52

Product Launch Analysis Report Interviews 52

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

PR 20/20

NOVEMBER 29, 2022

There are technology solutions that offer robust reporting and visualizations, but for many businesses, a straightforward Excel document or Google Drive spreadsheet with charts is a solid start. APIs let you automatically pull data out of one source and place it into another.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR Fuel

MAY 17, 2022

New product launches. Updating an old product. Add your contact information to the document as well. If the journalist can’t determine the press release’s purpose, they won’t feel a need to publish it. Here are a few topics you might cover within an online press release: A new business partnership.

Writing 52

Writing Small Business Product Launch Engineering 52

Solo PR Pro

NOVEMBER 1, 2016

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. At a minimum, I believe that every contract should include a scope of work, a production schedule (i.e., Production Schedule. the deadlines), and a payment schedule.

Product Launch 40

Product Launch Interviews Print Writing 40

Waxing UnLyrical

DECEMBER 14, 2016

List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Document your plan. Compare your results against competitors’, and adapt what worked for them.

Employee 40

Employee Measurement Social Media Product Launch 40

PR 20/20

MAY 24, 2018

Having a deep understanding of your buyer persona(s) is critical to driving content creation , product development , sales follow up , and really anything that relates to customer acquisition and retention.”. In past hackathons, we’ve seen milestones like the following: Product announcements / launch.

Marketing 40

Marketing Comparison International Internal 40

Buzzstream

FEBRUARY 28, 2025

So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. So that can be multi-touchpoint, multi-channel, and those bigger, more awareness-led pieces, but it can also help to support organic growth.

Strategy 62

Strategy SEO Pitching Banking 62

PR Breakfast Club

JANUARY 11, 2015

Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. What is there to learn from a flat document? Eliminate waste. Nothing, right?

Web 28

Web Print Writing Content Marketing 28

Norton's Notes

APRIL 22, 2016

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. Amanda uses her blog to document her various passions including interiors and design. Abigail Ahern. Brit Décor.

Blogging 28

Blogging Retail Trends Product Launch 28

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

APRIL 9, 2025

Product launches in this space require careful planning and strategic execution to stand out in an increasingly competitive market. A successful health tech product launch combines thorough market research, strategic planning, effective communication, and precise timing to create maximum impact and drive adoption.

Product Launch 78

Product Launch Healthcare How To Mobile 78

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. Document your brand guidelines to make it easy for the entire team to collaborate.

Branding 80

Branding Brand How To Guidelines 80