ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact. But the most far-reaching recent example is that of Susan Fowler.

Corporate 156

Corporate Reputation Employee Policies 156

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Keep these documents accessible to all team members through a shared digital folder. Create a simple one-page response template for each scenario.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

ImPRessions - Crenshaw Communications

JULY 27, 2021

They all work together to build an organization’s reputation. . And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

MARCH 6, 2017

” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications.

Reputation 159

Reputation How To Employee Financial 159

PR in High Definition

AUGUST 28, 2024

” I don’t even remember in what context, although I can say almost for certain that it wasn’t anything to do with putting together a PR brief document! It’s such an exciting time that gets our creative juices flowing and our brains whirring, particularly when dealing with new and unusual reputational challenges.

Agency 62

Agency Measurement Strategy Education 62

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Reputation Management. Managing PR Agencies.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

APRIL 10, 2025

PR teams should develop crisis communication plans specifically for potential compliance incidents.

Technology 78

Technology Communications Training Education 78

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. This week it announced that it added a new chatbot called Ask AIQ , which is designed for reputation and risk intelligence.

Software 159

Software Pitching SEO Tools 159

5W PR

FEBRUARY 18, 2025

When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. Protecting Brand Reputation Your communications strategy must balance transparency with protecting sensitive information.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Document expected outcomes and establish clear evaluation criteria. Planning the Drill Start with detailed objectives for each exercise.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Hoffman Agency

APRIL 16, 2025

Managing reputation in this politically charged climate, heavily influenced by the US-China trade dynamic, demands a new level of agility, awareness of tariff implications, and strategic foresight to navigate potential consumer backlash, investor concerns, and government scrutiny in both nations and beyond.

Reputation 36

Reputation Ethics Policies Government 36

Cision

OCTOBER 3, 2016

Brand reputation management is a critical part of any PR strategy. Document the change in percentage month over month while focusing on increasing your brand’s percentage of mindshare to demonstrate growth. Find someone in the Purchase or Advocacy stage? Track Sentiment.

Software 0

Software Comparison Media System 0

5W PR

MARCH 2, 2025

These technical documents allow companies to thoroughly analyze emerging capabilities, policy implications, and operational requirements. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers.

Leadership 78

Leadership Technology Policies Case Study 78

Reputation Us

JUNE 11, 2019

For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Send Bitcoin or your company’s reputation is TOAST! Scary, huh? vulnerable?

Reputation 88

Reputation Nonprofit Policies Software 88

The Proactive Report

JULY 28, 2014

For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Someone with what Google calls a “high reputational score” gets more Google juice than someone else with a low score.

Google 174

Google SEO Reputation Writing 174

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

MARCH 5, 2025

Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. However, statements must be accurate and consistent across all platforms. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation. Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Their digital reputation management team uses AI-powered monitoring to detect emerging narratives, allowing them to address concerns within hours rather than days. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Reputation Us

MARCH 6, 2022

When it comes to establishing purpose and maintaining a positive reputation for your organization, staff and customer trust is essential. Gulati suggests purpose must be a major part of the management ethos, documenting the vast performance gains and social benefits that may occur when organizations get purpose right.

Reputation 78

Reputation Ethics Mobile Corporate 78

ImPRessions - Crenshaw Communications

JULY 22, 2020

In any case, your PR team should prepare a detailed briefing document with extensive info on the background of the participants and potential questions and answers. . It’s also an opportunity to build your personal reputation, naturally. Every appearance is a building block in a larger PR and reputation strategy. .

How To 232

How To Conference B2B Advertising 232

5W PR

APRIL 5, 2025

Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. A crisis can manifest in various forms, from natural disasters to cybersecurity breaches, product failures, or reputation issues.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Presspage

DECEMBER 20, 2024

Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation. By understanding the scope of each issue, youll know exactly where to start.

Reputation 78

Reputation Crisis Trends Customer Service 78

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. The humble press release has come a long way.

Writing 78

Writing How To Product Launch Crisis 78

Cision

DECEMBER 10, 2015

There will be consolidation of several documents, reducing the amount of paperwork. The former “truth in lending” and “good faith estimate” documents are replaced by a single “loan estimate.”. Additional documents may still be requested, but now a loan estimate can be provided before turning over those documents.

Financial 120

Financial Consumer Guidelines Reputation 120

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Document what worked, what didn’t, and how procedures can improve. Update your crisis management playbook based on these insights.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Given the documented power of visuals in the attention economy, it makes sense that data tables and infographics get shared and clicked more than plain text stories. The data-driven stories can be repurposed into various white papers, blog posts, and webinars, thus elevating the brand’s reputation as an industry authority.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. Like his contemporary Harold Burson, Edelman got his start during World War II, where his job was to document and refute German propaganda.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Flack's Revenge

JUNE 25, 2019

document processing). Despite the march to digital transformation, old school documents of all kinds still dominate insurance. You need AI and machine learning to turn this hot mess of documents, including poorly scanned documents, faxes, PDFs and handwriting, into actionable info in a cost-effective way.

Insurance 149

Insurance Insurance Meeting Technology 149

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

ImPRessions - Crenshaw Communications

MARCH 4, 2021

The study documents an average of 206 pieces of media coverage for the high-fundraising businesses, as compared to 176 pieces for those with a “medium” increase in funds raised and only 146 pieces of coverage for companies that saw the lowest delta between funds raised between Series A and Series B. More media, more money.

Study 234

Study Course SEO B2B 234

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. In his role as president of Reputation Partners , Kalm oversees the strategic direction of the firm, leads the firm’s business development efforts and serves as senior client counsel to a number of clients.

Communications 158

Communications Ethics Leadership Reputation 158

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. The social web exploded with images of chocolate-covered grasshoppers – and documented some audacious taste tests. Let’s talk. No pressure. Just good advice.

Creativity 103

Creativity B2B Examples Marketing 103

PRSay

OCTOBER 4, 2021

A well-documented weekly or monthly report on an agency’s efforts will show the momentum, reach and efforts of the media campaign, including metrics. It’s common to utilize third-party systems and advertising to build a company’s reputation, but a slow and steady approach is the one that can reinstate consumers’ trust.

Media Relations 203

Media Relations Media Pitching Case Study 203

Business Wire

MARCH 14, 2018

One wrong move can have serious consequences for your brand reputation. As a wise man says, “It takes 20 years to build a reputation and five minutes to ruin it. The simplest use of video is to document a live event. If you think about that, you'll do things differently." (1)

Social Media 163

Social Media Mobile Media Video 163