Sword and the Script

SEPTEMBER 3, 2024

The trade publication Marketing Charts has documented some of the growth in B2B influencer marketing : “Three-quarters of B2B decision-makers around the world currently use influencer marketing, and among those, more than 9 in 10 (93%) are planning to expand their use of influencers, according to recent researc h [download page] from Ogilvy.”

Social Media 165

Social Media Study B2B Media 165

Onclusive

DECEMBER 23, 2020

Download this whitepaper for advice on the following: The best timing to distribute news releases The importance of selecting the most credible and compelling spokespeople Cultivating authentic and trusted media relationships Keeping realistic perspectives on both your competition and metrics.

Healthcare 370

Healthcare Industry Data Communications 370

Onclusive

FEBRUARY 28, 2022

Download this report to learn the art and science of building the perfect media pitch: Get To Know Impactful Journalists & Create a Targeted List Build Your Pitch and Execute Your Campaign Measure Success and Optimize Your Strategy Nurture Relationships To Get More Media Placements.

Pitching 370

Pitching Media Storytelling Measurement 370

Onclusive

OCTOBER 27, 2020

Download this case study to learn how Edmunds: . In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry.

Measurement 370

Measurement Case Study Automotive Media 370

Onclusive

SEPTEMBER 29, 2021

The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time.

Analysis 369

Analysis Case Study Study Internal 369

Onclusive

NOVEMBER 10, 2020

G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you.

Comparison 345

Comparison Report Media Software 345

Onclusive

MARCH 11, 2020

Download this case study to learn how Livongo: . Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry.

Case Study 367

Case Study Study Media Relations Media 367

Onclusive

MAY 18, 2020

Download this whitepaper to learn: How you can align your PR metrics with business goals & executive KPIs Steps that you can take to get executive buy-in on PR metrics that matter to your business Which PR metrics are most impactful to track for your business How to empower your company with data and showcase your department’s success.

Data 349

Data Communications Resources Internal 349

Onclusive

NOVEMBER 25, 2019

Download this case study to learn why they selected Onclusive as their PR analytics solution. Unfortunately, Lucidworks’ marketing department struggled to get actionable information about its own PR efforts. Lucidworks needed a trustworthy analytics to quantify the value of PR and justify further investment. Complete Form To Learn More.

Case Study 58

Case Study Analytics Study Enterprise 58

Sword and the Script

SEPTEMBER 10, 2024

The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. Businesses often talk about “partnering with customers” – and as it turns out they really mean it. * * * I first read about this study in MarketingWeek. Need an extra pair of hands?

B2B 179

B2B Software Ethics Leadership 179

Onclusive

JUNE 26, 2019

Complete form to download the whitepaper. In this PR Attribution deep dive, you’ll learn how to: Identify business goals that matter to your leadership. Gain C-Suite buy-in for PR initiatives. Find tools and technologies that support your efforts. Effectively outline and implement a plan.

Leadership 285

Leadership Technology Measurement Tools 285

Onclusive

MARCH 18, 2019

COMPLETE FORM TO DOWNLOAD. How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales. Best practices for reporting ROI. The post Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales appeared first on Onclusive.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Onclusive

JANUARY 14, 2020

Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement.

Case Study 284

Case Study Travel Study Consumer 284

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in!

Trends 104

Trends Reddit Pitching Data 104

Onclusive

NOVEMBER 6, 2019

Download this case study to learn why Yext selected Onclusive as their PR analytics solution. Yext partnered with Onclusive as their PR analytics solution to help them better understand the business outcomes of their public relations. Complete Form To Learn More.

Case Study 52

Case Study Analytics Study Report 52

ImPRessions - Crenshaw Communications

MAY 20, 2020

You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along. . Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it. . Self explanatory. Bonus: Starbucks.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

The obvious challenges include technical issues with video playback, since on many platforms it’s necessary to log out and wait for a recorded interview to download, then log back on to view and discuss it.

Media Training 334

Media Training Training Media Interviews 334

Onclusive

SEPTEMBER 27, 2021

Get all the information you need about your social media campaign performance and the full reach of your events, and instantly access customizable, embeddable and downloadable social media reports that you can share with anyone inside and outside your team.

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

DECEMBER 1, 2021

It allows you to accurately measure how many times people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, and sales – even if there is no backlink in the article.

How To 397

How To Media Software Analytics 397

Onclusive

DECEMBER 12, 2019

Complete the form to download the report. The best days and times to publish your news release to maximize social engagement and earned media articles. Best practices for optimizing your press release performance by including multimedia. The post [Whitepaper] The 2019 News Release Benchmark Report appeared first on Onclusive.

Report 243

Report Analysis Social Media Data 243

5W PR

DECEMBER 4, 2024

When a campaign goes viral, it can lead to a surge in downloads, increased brand awareness, and, ultimately, greater success for an app. Offer Irresistible Incentives People are more likely to download and share an app if they perceive a benefit. Craft a Compelling Hook The hook is the first impression the app will make.

Viral 78

Viral How To Advertising Advertising 78

Onclusive

OCTOBER 27, 2021

Download this whitepaper and worksheet to guide you through the steps of creating and delivering an impactful PR business case. To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when complete.

How To 195

How To Technology Writing Data 195

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations.

Infographics 246

Infographics Ethics Video Social Media 246

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny.

Measurement 334

Measurement How To Retail Analysis 334

Cision

OCTOBER 5, 2016

Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now. While experimentation is a healthy practice for marketers, staying on top of your performance is essential.

Trends 319

Trends Content Marketing Brand Branding 319

PR for Anyone

AUGUST 26, 2021

If you like this, you’d like to learn more about connecting with influencers or building your brand or landing in the media, download our free blueprint at CaptivateandCashin.com/Blueprint. There’s no cost to download it. So, download that. See what you find and let me know what you decide.

How To 234

How To Brand Branding Video 234

Onclusive

APRIL 21, 2020

Bridging the gap between earned media content and actual business outcomes, PR Attribution measures how many people, after having read a piece of content about your brand, eventually visit your website and which actions they take — including pages visited, content downloaded, sign-ups, sales, and revenue.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Bridging the gap between earned media content and actual business outcomes, PR Attribution measures how many people, after having read a piece of content about your brand, eventually visit your website and which actions they take — including pages visited, content downloaded, sign-ups, sales, and revenue.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

FEBRUARY 15, 2025

The series attracted millions of downloads and significant media attention. Technical Production and Quality Standards Professional audio quality remains non-negotiable for branded podcasts. Poor sound quality can damage brand perception and listener retention.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

NOVEMBER 7, 2017

Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. More specifically, we’ll be able to track: Reach — True reach (versus potential reach/circulation). Views, Unique Visitors, Repeat Visitors. Engagement — Specific actions taken by the end-user. Demographics (B2C) and Firmographics (B2B).

Measurement 0

Measurement Media B2C B2B 0

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

AUGUST 10, 2021

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334