Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Download this free content strategy template as a starting point, then customize it to your needs.

Strategy 72

Strategy SEO Infographics Meeting 72

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Advertising Advertising Comparison 97

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Add the free “Google Analytics by Yoast” plug-in to your blog ( download it here ).

Measurement 100

Measurement Analytics Google SEO 100

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Presspage

JANUARY 21, 2025

5 free press release templates - Download 1. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Include multimedia like videos, high-quality images, and downloadable documents to make your newsroom a go-to resource for journalists, investors, and other stakeholders.

Writing 78

Writing How To Product Launch Crisis 78

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Audience Insights – Demographics (B2C) and Firmographics (B2B). Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. social shares, blog sign ups, whitepaper downloads, demo requests). But you have to know what you need before you can select the proper tool.”. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 139

eBook Product Launch Software Internal 139

MaccaPR

AUGUST 20, 2014

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Encourage more prospects to download content such as a white paper, e-book or infographic. Social Media Measurement' Source: University of Georgia ). Generate more links back to your website.

Social Media 97

Social Media Media YouTube Facebook 97

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. DOWNLOAD THE INFOGRAPHIC Need help? These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. The Trust Gap Widens.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. DOWNLOAD THE INFOGRAPHIC. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured? In fact, measuring thought leadership is a little like those “George Washington Slept Here” signs that dot the eastern states.

Leadership 103

Leadership Reputation Measurement Video 103

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 7 Measurement. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

Media 73

Media Google Print Measurement 73

Contently - Strategy

MAY 9, 2024

Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 112

Writing Case Study Study Insurance 112

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak.

Financial 99

Financial Video Guidelines Infographics 99

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. In that case, you may consider an interactive infographic that offers plenty of resources to establish yourself as the thought leader in their area of interest. But does it work?

How To 71

How To Infographics Web Data 71

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. Here’s an example of what we use to position Docalytics , a feature that helps customers manage and analyze all of their downloadable assets.

Case Study 111

Case Study Marketing Study Content Marketing 111

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Branding 88

Branding Brand SEO How To 88

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Downloading a piece of content (such as an ebook or infographic). But with HubSpot, you can turn those missed opportunities into successful conversions and happy members. Attending an event.

How To 81

How To eBook Infographics Content Marketing 81

ReimaginePR

AUGUST 29, 2016

That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates. Don’t forget to download this handy social media marketing checklist. You’ll need to be mindful of your sales funnel and how your social media marketing strategy fits in that funnel.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Infogram – An intuitive infographic creation tool. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Infogram – An intuitive infographic creation tool. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Newsfile

JANUARY 30, 2024

Download the report! As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Infographics are also easy to save and share, making them more accessible for buyers to reference again and again.

Examples 52

Examples eBook Infographics Analytics 52

Presspage

AUGUST 15, 2017

the importance of measurability. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Presspage

JUNE 27, 2017

Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors. Use a media gallery to group all visuals you have used so visitors can view those in a gallery module, and download and share these images on other platforms and websites.

Social Media 96

Social Media Infographics YouTube Video 96

MaccaPR

OCTOBER 5, 2015

Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. market its recent content offer of a customer journey infographic. Step 4: Measure Success. Step 3: Get Started. Consumption (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. You can download a copy here. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey.

B2B 60

B2B Report Case Study Infographics 60

Presspage

JANUARY 21, 2025

5 free press release templates - Download 1. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Include multimedia like videos, high-quality images, and downloadable documents to make your newsroom a go-to resource for journalists, investors, and other stakeholders.

Writing 78

Writing How To Product Launch Crisis 78

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Great PR content translates brand messages into the format journalists prefer: They’re more attracted to multimedia press releases that include video, images and infographics – rather than straight text.

Publicity 70

Publicity Enterprise Analytics Tools 70

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Piktochart : PIktochart is an online infographics tool. If you download the plugin it will even edit your emails prior to sending them.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

PRSay

NOVEMBER 18, 2016

Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. With advancements in technology, we are now able to more accurately measure the ROI of earned media. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. While its 126-page report, is comprehensive as a downloadable PDF, it’s also available in an interactive format and in an archives database for those who want to dig deeper.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71