ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ” – Katie Watson, VP Communications, 23andMe.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. 3) PR Technology is about Customer Experience. Communications is a function of leadership.

Technology 149

Technology Study Communications Survey 149

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 156

Google Course Survey YouTube 156

Reputation Us

DECEMBER 19, 2024

Click HERE to download entire report. RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.

Reputation 60

Reputation Ethics Employee Government 60

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

PRSay

OCTOBER 16, 2024

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. Today, technology allows us to measure outcomes in ways that were impossible before, she said. In her dynamic General Session today at ICON 2024 in Anaheim, Calif.

Technology 109

Technology Trends Banking Newspapers 109

Presspage

AUGUST 15, 2017

thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook.

Energy 190

Energy Mobile Community Measurement 190

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Casey: The RepUs “Eight Actions” can be downloaded here.

Technology 78

Technology Interviews Reputation Crisis 78

Deirdre Breakenridge

APRIL 25, 2017

Alexa is especially helpful if your family abides by the “no technology at the table rule.” There are also several “Word of the Day” apps for both iPhones and Androids that you can easily download to increase your vocabulary and your learning. Alexa is taking the place of the dictionary.

Reddit 236

Reddit YouTube Google Course 236

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. His decision boiled down to the salesperson.

Survey 115

Survey Software Technology Tools 115

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. Yep, hundreds. I know, I know.

Trends 120

Trends Leadership Small Business Analytics 120

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. You can download a copy of the report from the AI in public relations resources page on the CIPR website. Today’s report cements that thinking,” said Valin.

Publicity 126

Publicity Ethics Government Policies 126

Stephen Waddington

NOVEMBER 11, 2020

You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To offer organisational leadership 10. Communication Capabilities 1. Let me know.

Tools 115

Tools Publicity Google Ethics 115

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR technology. Social media platforms.

Survey 143

Survey Measurement Public Affairs Storytelling 143

Stephen Waddington

APRIL 24, 2018

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To offer organisational leadership 10. To identify and address communication problems proactively 3. To conduct formative and evaluative research to underpin communication strategies and tactics 4.

Education 95

Education Ethics Resources Software 95

Melissa Agnes

FEBRUARY 15, 2015

In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. The story of how they did this, how they proactively leveraged technology and the art of story telling to successfully achieve this mission is fascinating and inspiring.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 104

Survey Trends Marketing Creativity 104

PRSay

OCTOBER 2, 2017

Marketing automation platforms like Marketo track click-through rates on email campaigns, number of downloads for content offers, landing page conversion rates and much more. Nick Bell is the vice president of marketing communications at Cision.

Data 146

Data How To Storytelling Analytics 146

Sword and the Script

MAY 17, 2022

Technology today is both more complicated and more important to business – so there’s simply more riding on such decisions. The full report has more to offer and is freely available for download with registration from Forrester: How the Pandemic Transformed B2B Buying. Sales complexity continues to grow. Image credit: Unsplash.

B2B 115

B2B Study Survey Comparison 115

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. Finally, “workflow” is becoming an increasingly popular term in technology circles, particularly around collaboration tools. “Everything is seen through a political filter,” wrote one respondent.

Survey 163

Survey Measurement System Education 163

Melissa Agnes

FEBRUARY 1, 2017

What it means to “normalize emotions” – and leadership’s role and responsibility in doing so. Tune in to this episode of The Crisis Intelligence Podcast here: To download this episode to your computer or device: Click here. An important question that should be added to your risk analysis – every time.

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

Stephen Waddington

OCTOBER 16, 2018

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Stodd is one of the world’s leading thinkers on the impact of social technologies on organisations. The CIPR has funded the design and publication.

Handbook 114

Handbook Community Print Writing 114

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Consider variations in technology access that may impact consumer habits. billion (or USD 681 million).

Marketing 101

Marketing Tourism Local Government 101

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. Single words like “Download” or “Register” work well, but in general try avoid CTAs that are longer than five words. What are they being offered?

Strategy 120

Strategy How To Data Infographics 120

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. They also launched the “ MD Market Watch ” podcast, which was downloaded over 1300 times in those first 6 weeks.

Financial 115

Financial Strategy Government Leadership 115

Reputation Us

DECEMBER 19, 2024

Click HERE to download entire report. RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.

Reputation 60

Reputation Ethics Employee Government 60

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. Below are five points that stood out for me in the report.

B2B 103

B2B Trade Shows Survey Study 103

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The number of downloads nearly doubled in just a few hours after posting about it for the first time. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity.

Privacy 91

Privacy B2B Pitching Analysis 91