Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. CTRs and response rates to pitches are not a perfect comparison.

Pitching 195

Pitching Analysis Report Survey 195

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

MAY 22, 2020

Among them, a clear picture emerges of when, where and how journalists prefer to be pitched. When is the best time to pitch a journalist? When it comes to getting your pitch to stand out in a journalist’s inbox, timing is everything. To that end, most journalists (64 percent) told us that they prefer to be pitched before noon.

Pitching 179

Pitching Journalism Survey Report 179

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. It has some of the world’s largest publishers, like New York Times, CNN, TechCrunch, and WSJ, to name a few. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

Pitching 149

Pitching Sports Print Creativity 149

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

Pitching 130

Pitching Media Insurance Insurance 130

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. Tiny Pitch is meant to not only simplify the news release, but also create an experience that’s crisp, clean and has more impact.

Communications 383

Communications Tools Google Resources 383

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. 3StepstoPRSuccess.com and download your no cost guide with more details on this process. Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Make a note of who accepted your pitch, where it was used and when.

Pitching 120

Pitching Report Social Media Measurement 120

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Email pitches? Let's dive in!

Trends 104

Trends Reddit Pitching Data 104

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications. Click the button below to get an instant download of our media release template! Instant Download!

Media 89

Media eBook Survey Travel 89

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Louis area.

Travel 98

Travel Pitching Hotels How To 98

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. And make sure when you pitch the story you mention that this topic has hundreds of thousands or millions of views on TikTok. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic.

How To 242

How To Survey Resources Social Media 242

Onclusive

JULY 18, 2017

But with PR attribution, you can see how your efforts affect goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch.

Pitching 91

Pitching How To Media eBook 91

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch. Forget pitching just yet; instead, start a dialogue around an article you really enjoyed. Engage in 1-on-1 Dialogue.

Journalism 206

Journalism Trends Social Media Pitching 206

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Now back to you.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Cision

OCTOBER 6, 2016

But when you’ve pitched a journalist on a topic that you have strong, non-promotional content to support, you’re able to earn links directly to that content, which, in turn, allows you to start tracking the influence your PR efforts have on your lead funnel.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

MAY 4, 2020

For a lot of PR people, a big part of their job is pitching their clients as subject matter and thought leaders — I would encourage them to try and apply a higher bar for anything COVID-related. Journalists are constantly inundated with hundreds of pitches every day, so what’s a good way to make sure that your pitch gets noticed?

Report 206

Report Media Pitching Trends 206

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! .” Like and share their posts. Comment when relevant. Share contacts or resources you have that could help them on future stories. Always be prepared for your media interview. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

Melissa Agnes

SEPTEMBER 3, 2014

Don’t just pitch the idea quickly during your weekly meeting. If this is a strategy you’d like to take, feel free to download and use this informational package on our crisis simulations. If you need help preparing this pitch, or would like to see a demo of Agnes + Day’s crisis simulation platform , contact us.

Crisis 243

Crisis How To Crisis Management Case Study 243

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

Download the Slack mobile app for iOS and Android. Share webpages faster – Often, PR pros will want to share an article with the team to discuss how to create new reactive pitches based on news. But there are so many tips and tricks people aren’t using that could help them work harder and smarter.

Mobile 310

Mobile Meeting Customer Service Survey 310

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? If not, download it right here ! If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. It’s a free download in the Google Analytics Solutions Gallery. If you’re new to Google Analytics and have no idea where to start, talk to your webmaster or IT fellas and get them to download this dashboard and show you how to access it.

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Business Wire

AUGUST 16, 2017

At the event, “Playing Ball with the Media,” communications pros were matched with journalists and asked to “pitch” their stories. Each communicator has one minute to pitch their story with their matched journalist and receive feedback. A special award and trophy are presented to the three winners.

How To 162

How To Media Exercises Pitching 162

ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers. Use backward goal-setting when creating your strategy. Many may want to get in front of potential investors.

Strategy 287

Strategy Media Measurement Product Launch 287

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day. What Is a Media Pitch?

Pitching 103

Pitching Media Writing Interviews 103

PR for Anyone

AUGUST 26, 2021

If you like this, you’d like to learn more about connecting with influencers or building your brand or landing in the media, download our free blueprint at CaptivateandCashin.com/Blueprint. There’s no cost to download it. So, download that. See what you find and let me know what you decide.

How To 234

How To Branding Brand Video 234

5W PR

MARCH 2, 2025

Cultivate connections with respected defense journalists by providing genuine expertise and insights rather than promotional pitches. This approach leads to more substantive coverage that reinforces thought leadership positioning.

Leadership 78

Leadership Technology Policies Case Study 78