ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers.

Strategy 287

Strategy Media Measurement Product Launch 287

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Onclusive

NOVEMBER 10, 2021

You may want to create or download a template to record the information so that as you repeat the process, you can compare and contrast apples to apples over time. There are many PESTLE analysis templates available online. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.

Analysis 195

Analysis Corporate Reputation How To 195

Beyond PR

SEPTEMBER 21, 2016

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Cision

OCTOBER 28, 2016

You want your product launch to be just right, but you worry that it won’t be. Download it now and start maximizing the impact of your communications. They can see your potential better than you, and they wouldn’t lie. So know that you are capable of achieving whatever you want to achieve. Fear of Imperfection.

How To 120

How To Product Launch Technology Strategy 120

Sword and the Script

APRIL 9, 2024

For example, host a single webinar for a new product launch but offer break-out rooms by customer segments such as executive sponsors, daily users, admins or technical users. You can download a copy here: 2024 Digital Engagement Benchmarks. >>> Yet this could also be an interesting experiment for webinars.

B2B 154

B2B Study Report Product Launch 154

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. And how ScribbleLive used a Media Snippet to support a product launch: ScribbleLive Unveils TrendHub, an AI-Powered Content Intelligence Solution. Now is the time. Syndication with video.

Video 117

Video Communications Strategy Product Launch 117

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Not sure how to start this?

Facebook 181

Facebook Community Advertising Advertising 181

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 131

Product Launch Measurement Marketing Meeting 131

5W PR

SEPTEMBER 13, 2022

Recently, Twitter announced that it would be releasing a brand-new shopping feature titled Product Drops, which will allow companies to tease and promote new product launches inside the platform. and reply option to the pages that companies can use to share events.

Trends 78

Trends Pinterest Product Launch Instagram 78

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 134

eBook Product Launch Software Internal 134

5W PR

JUNE 3, 2024

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. SEO flourishes with keyword-optimized website copy, blog posts, and downloadable resources that cater to search engine algorithms and user needs.

SEO 78

SEO B2B Engineering Leadership 78

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

JUNE 13, 2023

63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test. You can download it here. >>>

Journalism 147

Journalism Media Relations Report Media 147

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. It’s a place that houses your downloadable media, your media kit, your social feeds, your contact. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

ISEBOX

DECEMBER 14, 2016

In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. Competition in this space will continue to explode, making it more difficult to stand out and boost those download figures.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Interested in joining the showcase? Interested in exhibiting or speaking?

Mobile 89

Mobile Transportation Automotive Policies 89

MaccaPR

SEPTEMBER 9, 2019

To its credit, Popeyes is now using its social channels to urge fans to download its free Popeyes Chicken App, so “you’ll never have to wait in line for your favorite chicken again.”. So what can marketers like you learn from Popeyes’ online victory? #1 1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement.

Twitter 105

Twitter Marketing Social Media Viral 105

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Presspage

FEBRUARY 10, 2020

Rather than clogging up a journalist's inbox with huge file sizes, include one image on your email, and then a link to somewhere they can download more if they need to – your media library or a Dropbox folder, for instance. If you’ve got engaging and professional video footage, include that too.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Barokas

JULY 21, 2017

In the same vein, the client needs to be forthcoming about their expectations for PR – are we looking for lead gen, general awareness, app downloads or product inquiries? After a big product launch and the biggest conference of the year, our client, Airbiquity, treated our team to a funday where we played tourist in Seattle.

Product Launch 74

Product Launch Sports Conference Strategy 74

Beyond PR

JULY 6, 2016

You’ll need to be flexible here, as you may run into other scheduling factors: product launches, holidays, large news events, previously planned content, etc. Download High-Impact PR Planning that Drives Demand Generation to learn more about picking the right content platforms and promotion channels to achieve your business goals.

Marketing 66

Marketing Product Launch Data Software 66

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. To discover what’s right for your company download The Ultimate Media Monitoring Buyer’s Guide today. Execute And Adjust Campaign Messaging On-the-Fly. Are you ready to learn more about media monitoring?

Company 73

Company Media Insurance Insurance 73

Beyond PR

AUGUST 30, 2016

Product launches. With technology changing all the time, college students like to stay in-the-know on the products that could become popular on campus. Don’t have a new product coming out but you’re interested in reaching out to 18-22 year olds? So what kind of news would they want? Top 10 lists.

Radio 68

Radio Media Newspapers Technology 68

Burrelles Fresh Ideas

MARCH 12, 2024

Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing. Download our free Product Launch tip sheet. This will enhance the visibility and credibility of your brand and draw more interest from consumers looking to switch from more well-established rivals.

Social Media 79

Social Media Strategy Media SEO 79

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Bianchi Biz Blog

JANUARY 21, 2021

On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted product launches or to introduce a new executive.

Automotive 70

Automotive Training Travel Meeting 70

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.

Product Launch 40

Product Launch Marketing How To B2C 40

Newsfile

JANUARY 30, 2024

Download the report! List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024?

Trends 105

Trends YouTube Video Social Media 105

Barokas

JULY 21, 2017

In the same vein, the client needs to be forthcoming about their expectations for PR – are we looking for lead gen, general awareness, app downloads or product inquiries? After a big product launch and the biggest conference of the year, our client, Airbiquity, treated our team to a funday where we played tourist in Seattle.

Product Launch 60

Product Launch Sports Conference Strategy 60

Shift Communications

AUGUST 23, 2016

Setting metrics that are both media/influencer based – “secure 50 articles for product launch” or “land cover story in Fast Company” – as well as business based – say, “increase sales leads 50 percent through downloads of a whitepaper.” Always make sure your metrics map back to the objectives outlined in your plan.

Company 60

Company Analysis Healthcare Product Launch 60

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips download our free PR eBook by clicking the button below. Articles Blog tips Catriona Pollard CP Communications media release'

Writing 45

Writing Media eBook Survey 45

PR 20/20

NOVEMBER 29, 2022

>> Download the Marketing Performance Pack for a template scorecard spreadsheet. >> Download the Marketing Performance Pack for a buyer persona checklist. >> Download the Marketing Performance Pack for a campaign center template worksheet. Step 8: Catalog accelerators. Step 11: Develop the project center.

Marketing 52

Marketing Analytics eBook System 52

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. The role of content strategist is brand new for the company, which is both challenging and exciting.

Corporate 0

Corporate Agency System Meeting 0

Beyond PR

AUGUST 18, 2016

In turn, establishing credibility will help inspire purchases of your products. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch. This free checklist will walk you step by step through your product launch strategy.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. For example, while press release distribution reporting can give you a baseline of how people are interacting with your content online, leveraging smart links in your call to action (Download a Free Trial! Preorder now! View our White Paper!)

Company 40

Company Case Study How To Product Launch 40