Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Vice President, Marketing Technology.

Publicity 110

Publicity eBook Analysis Google 110

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 134

eBook Product Launch Software Internal 134

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. It works too.

B2B 115

B2B Consumer Marketing Survey 115

Waxing UnLyrical

JUNE 24, 2019

Their motivation is the overall betterment of science and technology. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. eBook quotes and contributions. As with any campaign, start with measurable goals and KPIs.

Measurement 98

Measurement eBook Social Media Survey 98

Doctor Spin

FEBRUARY 28, 2025

Despite the instantaneity of modern information technologies, cultivating human relationships remains firmly anchored in the unhurried passage of time. Offering a downloadable resource, such as an ebook or white paper. Measure and Optimise Tracking and measuring how well the yes ladder works is essential, as is any digital PR strategy.

Strategy 52

Strategy Real Estate eBook Course 52

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts? PR measurement. PR measurement. PR measurement.

B2B 144

B2B Marketing Survey Software 144

Public Relations Sydney

SEPTEMBER 21, 2014

It is usually more difficult to measure ROI for PR consulting than it is for marketing, because it’s harder to demonstrate a change in perception or beliefs, as opposed to direct sales. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Social Media 75

Shift Communications

FEBRUARY 1, 2016

In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? How do we measure influencer marketing? If we can’t measure it, we can’t manage it. Vice President, Marketing Technology. Is it really worth our time? What is influence?

eBook 60

eBook Measurement Analytics Tools 60

PR 20/20

JUNE 19, 2018

I’ve found that flowcharts create an extremely systematic means to visualize and make sense of marketing performance data , so that data-driven marketers can better associate metrics with specific campaign activities to measure their true impact. Step 4: Configure Your Tracking and Reporting Technologies. Step 6: Visualize Your Data.

How To 81

How To Marketing Analytics Data 81

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data.

Media 78

Media YouTube Transportation eBook 78

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Shift Communications

AUGUST 22, 2016

We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Vice President, Marketing Technology. Why has this happened? Marketers and communicators create content without any thought about who the content is for.

Analysis 60

Analysis eBook Analytics Study 60

Waxing UnLyrical

OCTOBER 7, 2019

” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. So what’s new and what’s working?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Shift Communications

APRIL 11, 2016

Second, we can monitor and measure influencers’ content directly. I encourage you to read Cultivating Influence , our free eBook on data-driven influencer identification and management, to help you change with the influence game. Vice President, Marketing Technology. This will aid our reporting greatly. Christopher S.

Facebook 60

Facebook Brand Branding eBook 60

Solo PR Pro

DECEMBER 1, 2020

Objectives : Attach a timeframe for when objectives should be achieved, and ensure they’re measurable plus outlined in quantifiable terms. Evaluation/measurement : Here, share the methods you plan to use to measure the outcomes of your PR plan and whether the objectives have been met. Give our budget worksheet a shot!).

Writing 65

Writing Analysis Meeting eBook 65

PR 20/20

OCTOBER 9, 2018

We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

AUGUST 26, 2015

VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. case studies, ebooks, blog posts). New technologies are allowing marketers to operate like scientists. Marketing automation technologies are allowing marketers to step in when sales cannot. a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

JANUARY 12, 2015

Look to incorporate new ways to measure campaigns and really showcase the positive impact we’re making. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE! Ansleigh W.

eBook 60

eBook Creativity Agency Exercises 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. This considers attention in the context of the general level of alertness or arousal.

eBook 52

eBook Groups Resources Biotechnology 52

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work.

Communications 50

Communications Marketing Internal International 50

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Source: Mathew Sweezey ). Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Content (ebooks, white papers).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

MARCH 30, 2016

Insight on how to apply new technologies and processes to improve efficiencies. Sometimes, we just need a little inspiration to prove measurable success. How to Write an Ebook From Start to Finish. Align Marketing Technology for Lead Scoring Success. 18 Possible Lead Sources Your Organization Needs to Measure.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

NOVEMBER 16, 2023

This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Clear thinking. Deconstruction.

eBook 52

eBook Analysis System Data 52

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. If you’re not measuring performance, you’re not managing it. With this list of free tools, you can create, publish, monitor, organize, edit, collaborate, message, measure and more. Not a problem.

Tools 40

Tools Marketing Google eBook 40

ZudePR

JUNE 6, 2016

I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. One critical experience I had was the entire time I spent working at Phoenix Technologies , which was 10 years in duration. From his hammock​.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Did people who read your ebook end up buying your product?

Measurement 225

Measurement Tools eBook Content Marketing 225

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Side note: Are you curious about how mobile technology leaves you and your organization vulnerable?

Crisis 157

Crisis Data Strategy Banking 157

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Did people who read your ebook end up buying your product? About Nick Bell.

Measurement 75

Measurement Tools Journalism eBook 75