Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Why your global newsroom should localize content as much as possible.

eBook 87

eBook International Internal Mobile 87

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Find the holidays that relate to your business and brainstorm content and social media ideas. Align Social Media Shares with Published Content.

How To 0

How To Content Marketing Conference Analytics 0

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Mark Schaefer : Marketing Blogger , Consultant and Educator; Author of “Social Media Explained”. eBook Future of Marketing Marketing Technology'

eBook 60

eBook Marketing Interviews Big Data 60

Sword and the Script

OCTOBER 29, 2024

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Maybe your team can only handle one ebook a quarter. We also did external comms (PR), internal comms, social media and analyst relations. That’s fine to start with.

Marketing 190

Marketing eBook Guidelines B2B 190

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Blog posts into eBooks. The problem?

eBook 143

eBook YouTube Video Social Media 143

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. For bigger companies, dedicated listening and response software, such as Cision, is often required to monitor and locate as many mentions as possible, across a wide swath of channels in social media and beyond.

Software 328

Software Customer Service Google Small Business 328

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could send survey questions via social media and email, and get a sizeable response.

Strategy 276

Strategy How To Media Infographics 276

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Use social media marketing – such as Facebook – to build awareness for your brand. This gives your audience access to your content where they want to find it.”.

Branding 246

Branding Brand eBook Leadership 246

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Polaris

DECEMBER 2, 2014

If you produce multiple types of content—for instance, not only blog posts but also a weekly newsletter and ebooks—use separate editorial calendars for each to keep track of it all. What are the benefits of an editorial calendar? One of the secrets to keeping up with your blogging workload is repurposing existing content.

Blogging 186

Blogging eBook How To Writing 186

Cision

MAY 7, 2015

You can use them on your blog, social media, email…anywhere. Get our free “A Roadmap to Multimedia Storytelling” ebook now! Ebooks and Whitepapers. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Melissa Agnes

FEBRUARY 10, 2015

If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool. Step 3: Make sure your social media team is ready.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

MARCH 19, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Now, I’m not a big GaryVee fan, but I think he’s right about this notion. >>> >>> Need an extra pair of hands? However, that’s not what happens in practice.

B2B 136

B2B Marketing eBook YouTube 136

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Attenzi – a social business story, shines a light on social business that goes beyond the all too typical homages to social media.

eBook 92

eBook Enterprise Case Study Web 92

Onclusive

JUNE 23, 2022

While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more. On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. For more insights and tips, be sure to check out the full eBook. Amanda Grinavich.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Flack's Revenge

MAY 15, 2015

The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. If you like social media and tech, as I do, it was like being a kid in a candy store. enables each employee be a content creator.

Tools 120

Tools eBook Social Media Meeting 120

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Create a social media content calendar. With the kids back in school, learning is in the air. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Polaris

DECEMBER 7, 2014

She’s been named to the Forbes Top 10 Women Social Media Power list, has authored 2 best-selling books and speaks on social media. It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more. Format : Downloadable Excel spreadsheet.

Content Marketing 154

Content Marketing Blogging Marketing eBook 154

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience.

eBook 136

eBook Product Launch Software International 136

PR for Anyone

OCTOBER 13, 2021

Right now, people aren’t opting in much for eBooks but they love checklists and guides. Then, you put this out on social media and make sure it’s on everything you have: your website, your social media headers, pinned posts, etc. Creating an Opt-in/”Freebie”. Step 1 – What’s your offer?

Real Estate 130

Real Estate eBook Privacy Video 130

Polaris

DECEMBER 14, 2014

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Most useful offline resource: Social Media Explained, by Mark Schaefer. 5 Sarah Arrow. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 12, 2016

Social Media : Social media plays a huge role in today’s PR campaigns and when it comes to sites like Facebook and Twitter, visual content works best. eBooks : eBooks offer content in a very long format which is often packed in a PDF. You can add supporting images and videos as well. Conclusion.

Infographics 120

Infographics eBook Content Marketing Video 120

Waxing UnLyrical

JANUARY 28, 2013

Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook. ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software.

Community 104

Community eBook Social Media Customer Service 104

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Post at appropriate times: Many organizations post to their social media sites and blogs only during work hours.

How To 100

How To eBook Content Marketing Social Media 100

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

Social Media 52

Social Media Media eBook Technology 52

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. Here’s how you’ll use it: Whenever you post on social media or send out an email campaign, you’ll want to hop into Analytics to see what kind of activity you generate.

Analytics 136

Analytics eBook Measurement Google 136

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

SEPTEMBER 3, 2015

Plan Out Your Social Updates. You can also schedule social updates in advance. Multiple social media dashboards (including Cision’s ) let you choose the date and time you want a given update to go out. Bonus Tip: You can also apply this strategy to content sharing on social media. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120