Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Blog posts into eBooks. multiple articles covering different aspects of a large topic—we pull that blog content out and repurpose it into large, ‘ultimate guide’ ebooks.” Blog post to guest post.

eBook 143

eBook YouTube Video Social Media 143

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

Deirdre Breakenridge

JANUARY 10, 2022

In the FEEL First eBook on how generations face fears, the results showed that Millennials generally “prefer consistent and ongoing feedback and access to higher level meetings where they can state their ideas” (p. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263

Blogging Construction Groups Meeting 263

Solo PR Pro

APRIL 25, 2023

It is vital to get it in writing to avoid misunderstandings about the scope and expected outcomes and, in severe cases, non-payment. Whether you have a project or longer-term engagement, you and the client must agree to terms in writing before starting work.

Writing 85

Writing eBook Small Business Agency 85

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? Check out our recent ebook: Newjacking in the Age of Cancel Culture. Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

Cision

MAY 7, 2015

Get our free “A Roadmap to Multimedia Storytelling” ebook now! Ebooks and Whitepapers. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Want to master multimedia storytelling? There are other ways to recycle your old content.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. The post Are You Writing Intelligent Content? Frustrating. Should You Be?

Writing 73

Writing eBook Case Study System 73

Cision

JULY 10, 2017

You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one. Be open to letting employees in different departments write content for your blog, as long as it keeps in line with your overall content objective.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more. It helps you stay organized and as an added bonus it encourages you to write a variety of content. Do you want to be better organized in your blogging?

Content Marketing 154

Content Marketing Blogging Marketing eBook 154

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective. AdWords has a few stipulations when it comes to writing ads. It’s hard to fight it.).

Writing 60

Writing eBook Policies Google 60

Polaris

NOVEMBER 30, 2014

Lesson 1: The Importance of the Writing Habit. An important success factor is developing the discipline to write every day—in my case, for at least an hour each morning. Overall, however, I’ve noticed that writing is getting easier and I’m feeling more confident in the work I’m producing. But guess what?

Blogging 128

Blogging eBook Writing Web 128

Waxing UnLyrical

JANUARY 7, 2015

Why, you write a book, of course! Writing the book on PR measurement. So now everyone can stop asking me when I’m going to write a book! realized I should just write ‘em all down. Enter my first ebook! Announcing: Simple Yet Smart PR Measurement (ebook) is a post from: Shonali Burke Consulting, Inc.

eBook 40

eBook Measurement Writing Community 40

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

The Resolution Blog

DECEMBER 30, 2015

In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. Both Gary and Stella contributed to the first book and recommended PR tech short-cut tips. Get involved here. Today 500 copies have downloaded and read.

eBook 120

eBook Measurement Community Technology 120

Waxing UnLyrical

JULY 31, 2013

I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one. The foreword is penned by Adam Pisoni, Microsoft Yammer co-founder and CTO, and the eBook is available in all popular formats for free at www.attenzi.com.

eBook 92

eBook Enterprise Case Study Web 92

ImPRessions - Crenshaw Communications

MAY 1, 2018

The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy. We like to add heads last because a piece can change a bit in the writing and editing process. Make the reader’s job easy.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

APRIL 12, 2016

Content marketing involves much more than just writing blogs. eBooks : eBooks offer content in a very long format which is often packed in a PDF. Releasing an HTML version of your eBook will allow you to embed videos, audio and other types of content. Identify the Right Kind of Content for Your Target Audience.

Infographics 120

Infographics eBook Content Marketing Video 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: Associated Press Stylebook .

Marketing 251

Marketing Resources Content Marketing Leadership 251

Polaris

MARCH 20, 2015

The final option was to start building high quality links by writing useful content that interested others. I enjoy writing. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. But it had several advantages other than SEO.

SEO 100

SEO eBook Google Engineering 100

Cision

SEPTEMBER 21, 2016

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week.

Marketing 120

Marketing Comparison eBook Social Media 120

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. As you write, spend some time thinking about and answering the question: what’s in it for them?

eBook 100

eBook Newspapers Writing Print 100

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle.

Writing 45

Writing Media eBook Survey 45

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 70

eBook Video YouTube Blogging 70

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

Flack's Revenge

MAY 15, 2015

An added bonus was that I got the chance to hang out (and in some cases, meet for the first time) people I knew from my days writing for Maximize Social Business – like Joe Ruiz , Debbie Miller , and of course Neal. If you like social media and tech, as I do, it was like being a kid in a candy store.

Tools 120

Tools eBook Social Media Meeting 120

Waxing UnLyrical

APRIL 7, 2011

It’s part of an ebook called “ Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.&#. When I received the final ebook, I was curious to see what everyone else had come up with. Maybe I should send that CEO the ebook to see if it makes a difference.). Sincerely, Shonali Burke.

eBook 91

eBook Employee Exercises Community 91

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company? The answer is – yes!

Media 89

Media eBook Survey Travel 89

Polaris

JULY 18, 2014

One of my most recent revelations is I’m writing my posts all wrong. So the secret to better online copywriting isn’t to write shorter copy. It’s to write text that’s easily scannable and includes the use of headlines, sub-heads, bolding, a larger font size, bullet lists and so forth. And I’m still learning.

Writing 107

Writing eBook Content Marketing Blogging 107

Waxing UnLyrical

JULY 12, 2013

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. Jay Baer is the author.

eBook 108

eBook Resources Case Study Community 108

Cision

JUNE 6, 2017

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . “Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. SEO tools are part of the problem because they restrict you to writing only about things people already search for. It’s crucial to write for your readers first, however.

SEO 139

SEO Strategy Branding Brand 139

Public Relations Sydney

DECEMBER 14, 2014

Conduct research to find specific journalists, what they write about and their reporting styles. Do you have a suggestion for how to write a subject line to get a journalist’s attention? For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Pitching 96

Pitching eBook Writing Newspapers 96

Solo PR Pro

OCTOBER 28, 2014

Free ebook: “Get It in Writing!”. Have you and your clients made any notable changes to your strategies and content development as a result of these changes? Share your tips and experiences in the comments!

Infographics 82

Infographics SEO eBook Google 82

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148