5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

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PRSay

OCTOBER 14, 2024

Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo

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Creativity Fashion Instagram Study 87

Presspage

OCTOBER 14, 2024

Though a media inquiry can often come across like a transactional question & answer game, it can be so much more if you approach it with the right intent. Every request from a journalist – whether it’s just a lighthearted question or a negative dig at your company – can be the first step toward a long-term working relationship with a media outlet.

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How To Media Crisis Pitching 78

Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. It is also inevitable. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. Unlike marketing or sales, corporate communications doesn’t have a standardised workflow to underpin digital transformation efforts.

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Corporate Communications Study Tools 52

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Presspage

OCTOBER 14, 2024

Though a media inquiry can often come across like a transactional question & answer game, it can be so much more if you approach it with the right intent. Every request from a journalist whether its just a lighthearted question or a negative dig at your company can be the first step toward a long-term working relationship with a media outlet. And this can play an important role in convincing a media outlet to pick up your story.

How To 78

How To Media Crisis Pitching 78

Maxim Behar

OCTOBER 14, 2024

Host (Viktor Dremsizov): Good evening! "The Day ONAIR" begins. I am Viktor Dremsizov, and today, with the show's producer, Gergana Marinova, we are looking for answers to the important questions today. Can the upcoming elections lead to a stable government? The 50th National Assembly is coming to an end—what have the parties accomplished? Sociologist Kolyo Kolev and PR expert Maxim Behar are here to analyze.

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Government Crisis Comparison Analysis 64

The Hoffman Agency

OCTOBER 14, 2024

T-minus one week until my internship at The Hoffman Agency ends and I begin my journey as an associate account executive. PR got me, guys. I actually understand it now … for the most part. This summer I entered a behind-the-scenes world I didn’t know existed. Briefings, sourcing sessions, reactive and proactive pitches, tracking and flagging everything.

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Agency Employee Pitching Writing 36