PRSay

OCTOBER 14, 2024

Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo

Creativity 87

Creativity Fashion Instagram Study 87

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

B2B 78

B2B Company Publicity Media Training 78

Presspage

OCTOBER 14, 2024

Though a media inquiry can often come across like a transactional question & answer game, it can be so much more if you approach it with the right intent. Every request from a journalist – whether it’s just a lighthearted question or a negative dig at your company – can be the first step toward a long-term working relationship with a media outlet.

How To 78

How To Media Crisis Pitching 78

Notified

OCTOBER 14, 2024

As we approach PRSA ICON 2024 , I’m excited to be moderating a session that hits at the heart of one of the biggest challenges facing PR pro s today: Embracing the Evolution of Influence and Trust.

Trends 52

Trends Communications Publicity 52

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. It is also inevitable. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. Unlike marketing or sales, corporate communications doesn’t have a standardised workflow to underpin digital transformation efforts.

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Corporate Communications Study Tools 52

Maxim Behar

OCTOBER 14, 2024

Host (Viktor Dremsizov): Good evening! "The Day ONAIR" begins. I am Viktor Dremsizov, and today, with the show's producer, Gergana Marinova, we are looking for answers to the important questions today. Can the upcoming elections lead to a stable government? The 50th National Assembly is coming to an end—what have the parties accomplished? Sociologist Kolyo Kolev and PR expert Maxim Behar are here to analyze.

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Government Crisis Comparison Analysis 64