The Resolution Blog

NOVEMBER 30, 2023

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the essence and […] The post How Influencers are Sharing the ‘Essence of Cinema’ for Cineworld UK appeared first on PR Resolution —

Interviews 156

Interviews Content Marketing Communications Marketing 156

Agility PR Solutions

NOVEMBER 30, 2023

Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings. The question is, are these strategies merely complementary—or are they somewhat codependent? In other words, are PR and SEO integral components to each […] The post Why SEO is a necessary component of modern PR strategy appeared first on Agility PR Solutions.

SEO 114

SEO Strategy Engineering Publicity 114

OnePitch

NOVEMBER 30, 2023

Kimeko McCoy is a Senior Marketing Reporter covering marketing strategy, marketing budgets, media spend, the advertising industry and creator economy. She is also the co-host of the Digiday Podcast alongside Kayleigh Barber.

Pitching 109

Pitching Advertising Advertising Report 109

Agility PR Solutions

NOVEMBER 30, 2023

Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you’re bombarded with the same templates, marketing materials, hooks, topics, and punchlines. It goes without saying it’s no small task to stand out from the crowd and make your mark—which isn’t ideal, especially if you’re investing […] The post 8 steps to building your brand identity on social media appeared first on Agility PR Solutions.

Social Media 110

Social Media Branding Brand Media 110

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” For the study, the authors surveyed 211 corporate media relations officers and conducted 12 follow-up interviews to examine the role media relations officers play in shaping a company’s information environment.

Media Relations 91

Media Relations Automotive Media Survey 91

5W PR

NOVEMBER 30, 2023

The food and beverage industry is constantly changing. One sector that stands out is the beverage industry , especially the alcoholic beverage sector. It is a highly competitive space that requires businesses to constantly adapt and innovate to succeed. Food and beverage industry The food and beverage industry has undergone significant changes in recent years.

Industry 78

Industry How To Consumer Energy 78

PR in High Definition

NOVEMBER 30, 2023

How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new year, that will soon be a struggle of the past.

Banking 71

Banking Software Employee Study 71

Steve Barrett on PR

NOVEMBER 30, 2023

Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.

Advertising 113

Advertising Advertising Media Blogging 113

PR in High Definition

NOVEMBER 30, 2023

We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make promises to ourselves that next year we’re going to try and be a better human, one way or another.

Exercises 71

Exercises Employee Energy Communications 71

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

HMA Public Relations

NOVEMBER 30, 2023

As year-end lists beginning to roll out, Scott Hanson is covering the top PR stories of 2023. Read more!

Publicity 90

Publicity 90

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. It has been published by #FuturePRoof and follows the crowdsourced format and learning design of previous projects.

Tools 52

Tools Handbook Publicity Analysis 52

The Hoffman Agency

NOVEMBER 30, 2023

My knowledge of semiconductors before joining The Hoffman Agency was rudimentary at best. I only really cared about the best chipsets for phones so I could get the best value for money on my handset as a student. Suffice it to say, I wasn’t sure what to expect when I first started working on semiconductor clients earlier this year. There were so many aspects that came into play, from domestic policy to foreign investment decisions to potential IPOs.

Government 36

Government Analysis Policies Industry 36

Doctor Spin

NOVEMBER 30, 2023

Cognitive dissonance shapes our beliefs and decisions. No one likes to feel uncomfortable. This is also true for communication; most people would rather do anything to avoid processing conflicting information—whether the uncomfortable information is true or not. Today, we’re learning more about cognitive dissonance. Here we go: Quicklinks Theory: Cognitive Dissonance A Reverse Relationship Between Actions and Attitudes Cognitive Dissonance Feed On Negative Emotions PR Resource: Leon Festinger Th

Handbook 52

Handbook Journalism Comparison eBook 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Mark My Words

NOVEMBER 30, 2023

Daily Mail Buckingham Palace declined to comment, with PR expert Mark Borkowski saying: ‘These spats and tittle tattle will just run out. If [Harry’s memoir] Spare didn’t do anything to dislodge the royal brand, some journalist whose credibility is under question is not going to do anything.

Branding 60

Branding Brand 60

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

In a recent piece published in New York Magazine, Just Stop Making Official Statements About The News , Jonathan Chait argues that organizations should “stop trying to settle our moral beliefs and instead establish rules of the road that let people peacefully coexist with their disagreements.” He’s talking about statements by businesses, universities, and celebrities around the October 7 attacks in Israel.

Publicity 212

Publicity Corporate Employee Sports 212