Wed.Jan 29, 2025

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Marketing Movies in 2025: Navigating the New Landscape of Film Promotion

Ronn Torossian

Explore how movie marketing evolves by 2025 with digital tech, streaming platforms & data analytics reshaping film promotion strategies for global audiences The post Marketing Movies in 2025: Navigating the New Landscape of Film Promotion appeared first on.

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The Return to the Statement Era: Knowing When to Speak Out

PRSay

Here we go. With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support or take a public stand on societal issues.

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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available.

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How to create a winning TikTok strategy as a marketing for your business

Agility PR Solutions

From being a platform originally for short-form entertainment, TikTok has become a marketing giant for businesses. With billions of active users, this technology company ensures the highest reach and engagement potential. Here is a guide into how businesses can use TikTok-unique features to connect with their target audience, increase brand awareness, and boost sales.

Strategy 100
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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What is Brand Tracking? 16 Brand Health Metrics You Should Measure

Prowly

Imagine launching a new product line. First, it seems like everything is all right, but suddenly sales start to stagnate. You're struggling to gain insights into customer feedback while competitors thrive. Conclusion? Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flo

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The Convergence of PR and Content Marketing

5W PR

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. When organizations break down the traditional silos between PR and content teams, they create opportunities for more impactful communication that resonates across all channels.

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4 ways online reviews impact the growth of your business

Agility PR Solutions

Businesses sustain their growth by satisfying consumers with the quality of their products and services. This means they have to source quality raw materials, create an efficient production line, and have a top-notch logistics operation. They also have to hire the right employees and create an effective workforce. However, a negative reputation can undo all […] The post 4 ways online reviews impact the growth of your business first appeared on Agility PR Solutions.

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5W at Cosmoprof North America Miami: The Beauty Trends Defining 2025

5W PR

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. Our experience combined firsthand observations from the show floor with insights from the CosmoTrends Report, presented in collaboration with BEAUTYSTREAMS, which provided a curated look at the most forward-thinking beauty concepts debuting at the event.

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Media Insights: Examining DeepSeek’s Dynamic Emergence Through Coverage Analysis

Agility PR Solutions

AI has dominated headlines since ChatGPTs arrival, but this week, the emergence of an upstart rival sparked a media frenzy of its own, commanding global attention. The phenomenal rise of DeepSeekthe virtually unknown Chinese entity whose newly launched model disrupted the entire AI industry with its pennies-on-the-dollar open-source version that seems to match the quality […] The post Media Insights: Examining DeepSeeks Dynamic Emergence Through Coverage Analysis first appeared on Agility

Analysis 100
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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CES 2025: Technology with Purpose and Impact

5W PR

From real-world experiences to lasting connections to measurable change, this years CES was about making an impact. The days of simply showcasing the newest gadgets are over; todays brands must stand behind their advancements with clear intent. Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways.

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What Digital PRs Can Learn From Former Journalist, Robbie Mann

Buzzstream

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. He shares some truly surprisingand actionabletips for digital PR outreach. Don’t miss this one!

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Maxim Behar: Bulgaria Will Not Step Back joining the Eurozone

Maxim Behar

Host (Lora Indzhova): Dear viewers, "Your Day" continues with our political analysts Maxim Behar and Assoc. Prof. Alexander Hristov. The opposition has already made serious political statements regarding a vote of no confidence. Earlier, we discussed that this is a fundamental tool for the opposition in parliament to pressure the government. The current topic concerns the Eurozone.

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Journalist Spotlight | Interview with Conor Lochrie, Deputy Editor at The Brag Media

Medianet Australia

Conor Lochrie, Deputy Editor at The Brag Media , shares his journey from Glasgow to Melbourne, driven by his passion for music. He emphasizes the importance of building a strong portfolio and how joining The Brag Media propelled his career. Lochrie provides insights into his demanding role, overseeing multiple publications and managing a team of writers.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.