Agility PR Solutions

MAY 12, 2024

A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training. Considering we’re now in the golden age of digital media and AI, the ethical and moral challenges concerning the PR […] The post Ethical communication in the digital age: Best practices for building trust and credibility appeared first on Agility PR Solutions.

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Ethics Communications Training Survey 187

PR Fuel

MAY 12, 2024

Many press releases don’t meet their intended reach. You may publish on various websites, but often, they disappear into the online void, unseen by your audience. Press releases alone can struggle to compete in today’s. Read More The post Press Releases and SEO: Tips for Expanding Your Reach appeared first on eReleases.

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SEO Meeting Writing 97

Agility PR Solutions

MAY 12, 2024

Global Accessibility Awareness Day is later this week on May 16, and with large-scale legislation now in place, web accessibility should be plateauing based on the established requirements. Web designers are prioritizing accessibility when developing their digital experiences, but new research from real-world testing and digital quality firm Applause suggests a disconnect between making accessibility […] The post Accessibility hits a roadblock: Companies are prioritizing inclusive design m

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Resources Company Web Branding 113

Axia PR

MAY 12, 2024

Here are the key takeaways, tips, and trends from analyzing media pitches to improve your company’s outreach. An extensive analysis of over 14 million pitches sent to journalists over the past year reveals several noteworthy trends and best practices that PR professionals should know. By understanding when and how reporters prefer to be pitched, you can refine your own media outreach strategy for greater success.

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Pitching Company Media Analysis 62

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

MAY 12, 2024

Are you among the one-third of marketers who don’t use videos in their marketing strategies because it’s too time-consuming? Or are you among the group of marketers who use videos in their PR campaigns but are looking for faster ways to create and edit them? Well, I have a solution for you both: AI video […] The post Comms toolbox: 7 AI video editors that can boost your PR campaigns appeared first on Agility PR Solutions.

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Video Groups Consumer Marketing 109

Agility PR Solutions

MAY 12, 2024

Digital trust in all its forms has grown into a huge black cloud for brands and businesses over the past year, and AI, amid all its power and promise, is only adding fuel to that fire. Companies, as we know, have stopped at nothing to get Generative AI integrated in their operations, despite the risks […] The post The AI trust gap remains brands’ biggest consumer obstacle: 8 in 10 businesses say AI adds value, but 4 in 10 consumers are fearful about its future appeared first on Agility PR

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Consumer Branding Brand Company 109