HMA Public Relations

NOVEMBER 22, 2023

Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!

Media 98

Media Survey Report Trends 98

Medianet Australia

NOVEMBER 22, 2023

Join Alice Collins, Director of Insight Communications, as she reflects on impactful projects, making a difference in health awareness, community, and human rights.

Communications 98

Communications Community 98

5W PR

NOVEMBER 22, 2023

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. One such method is A/B testing. A/B testing , often referred to as split testing, is a powerful technique that enables marketers to experiment with variations in their marketing materials and campaigns to determine what works best.

Marketing 78

Marketing Comparison Data Groups 78

NewsWhip

NOVEMBER 22, 2023

We recently surveyed some of our NewsWhip Spike power users to uncover their most used and loved product features. Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. 1. AI Digest The latest product innovation, AI Digest helps users to stay ahead, save time, and gain a rapid grasp of evolving topics.

Viral 78

Viral Analysis Comparison Trends 78

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

NOVEMBER 22, 2023

The beverage industry is always evolving. Consumer preferences, technology, and sustainability drive this evolution. Functional beverages and cutting-edge technology are transforming the industry. Exciting developments and trends are shaping the future of beverages. Functional and wellness beverages Functional and wellness beverages are a prominent trend in the industry.

Industry 78

Industry Trends Consumer Technology 78

Maxim Behar

NOVEMBER 22, 2023

Host (Flora Stratieva): There has been an increase in the usage of AI and technology among PR professionals in order to improve the work and achieve more impactful results.Precisely because artificial intelligence is becoming more widespread in the PR industry, it is important to establish rules and guidelines to ensure its ethical and responsible use.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Contently - Strategy

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever. Content that resonates will attract, engage, and convert, while the rest will be forever buried in pages two and beyond on Google, where only the brave dare venture.

How To 52

How To Content Marketing Analysis eBook 52

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. We are forever appreciative of Jim’s willingness to engage, and grateful to Toni Muzi Falconi for his facilitation.

Education 52

Education Reputation Leadership Technology 52

Doctor Spin

NOVEMBER 22, 2023

In PR, we always seek the attention of publics. But how does attention work? Are there different types of attention? What does science say about attention? Here we go: Quicklinks Different Types of Attention Attention and the Online Brain Narrowing of Collective Attention Span Multi-Tasking Is No-One’s Friend Our Attention Is Not Well-Understood PR Resource: Perception Management PR Resource: The Electronic Age PR Resource: Social Group Sizes Different Types of Attention The Anatomy of Attention

eBook 52

eBook Groups Resources Biotechnology 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Medianet Australia

NOVEMBER 22, 2023

This week the Medianet team had the pleasure of interviewing Esther Anatolitis, Editor for Meanjin, one of Australia’s most prominent literary magazines.

Interviews 52

Interviews Media 52