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Daunting. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking. That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better venue than ever for automotive, vehicle and mobility tech suppliers.
Public relations and media planning are often perceived as distinct elements within marketing campaigns. However, their integration can create a powerful synergy that boosts brand awareness, engagement, and ultimately, sales. Integrating PR and media planning is crucial for crafting successful marketing campaigns. A unified messaging strategy, combined with the strengths of both disciplines, can elevate a brand’s visibility, engagement, and overall impact.
For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. “Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. With Gen Z, “if your brand is not reflecting their values, then they’re not going to give you the time and energy,” he said.
In the fast-paced world of public relations, effectively capturing a journalist's attention is both an art and a science. With countless pitches flooding their inboxes daily, how do you ensure your story stands out?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.
Graduating college didn’t feel easy — moving apartments, seeing friends move to different cities and leaving behind an environment that once felt so familiar made the transition to adulthood more daunting than ever. The feeling of “entering adulthood” was more real and overwhelming than I had anticipated. But somehow, those moments of getting ready for work, taking the Boston Green Line, walking into the Hoffman office and seeing friendly faces made the transition feel much easier and more manag
Graduating college didn’t feel easy — moving apartments, seeing friends move to different cities and leaving behind an environment that once felt so familiar made the transition to adulthood more daunting than ever. The feeling of “entering adulthood” was more real and overwhelming than I had anticipated. But somehow, those moments of getting ready for work, taking the Boston Green Line, walking into the Hoffman office and seeing friendly faces made the transition feel much easier and more manag
Edelman lowered its growth prediction for the calendar year as the biggest global PR firms reflect on Q3 financials and closing out 2024 amid a pivotal U.S. election.
Tragic Liam Payne was churned out by the pop machine that breaks its stars… inside the dark secrets of boyband fame The Sun PR guru Mark Borkowski agrees that reality shows and record companies that thrust young vulnerable people into the limelight need to do more to protect them. He tells The Sun: “What the industry is not good at is shielding people from the toxicity of fame.
The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. To maximize their impact and boost revenue, businesses must employ effective cpg marketing strategies that resonate with shoppers and drive sales. Understanding the Holiday Toy Market Before diving into marketing tactics, it’s essential to understand the unique dynamics of the holiday toy market.
The Sun PR guru Mark Borkowski agrees that reality shows and record companies that thrust young vulnerable people into the limelight need to do more to protect them. He tells The Sun: “What the industry is not good at is shielding people from the toxicity of fame. People at the centre of it are forgotten. “Fame is not the baubles and the glitter.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In less than a year, Google’s “25 Years in Search” video racked up a whopping 353 million views on YouTube. And that’s not by accident. Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. Google’s video taps directly into these impulses, resulting in irresistibly shareable content.
The Sun The Duke and Duchess of Sussex have undertaken a number of solo engagements lately, and Mark Borkowski claims Harry is going back to his “Royal Family formula”. PR guru Mark Borkowski told Best magazine: “There has been a separation [of their work] for a while. “Harry is ‘going back to basics’ with a formula that worked well for him as a Royal Family member, but there’s also the realisation that the couple’s ‘star power’ wasn’t as successful as they hoped.
LVice Presidents compete for attention Last week, we wrote about the attention that Donald Trump and Kamala Harris have generated online , as well as their different tactics for engaging potential voters, and this week it’s the turn of their respective running mates. While the presidential candidates are of course the main event, JD Vance and Tim Walz are driving headlines in their own way.
Geo News The Duke and Duchess of Sussex, who aimed to progress with a common brand, have opted for a new strategy now. PR guru Mark Borkowski told Best magazine: “There has been a separation [of their work] for a while. “Harry is ‘going back to basics’ with a formula that worked well for him as a Royal Family member, but there’s also the realisation that the couple’s ‘star power’ wasn’t as successful as they hoped.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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