Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales collateral to product marketing, they have to make sure they’re choosing to go with the right […].
Onclusive
FEBRUARY 11, 2021
Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. A little planning and proper strategy can go a long way toward developing an effective PR strategy.
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ImPRessions - Crenshaw Communications
FEBRUARY 9, 2021
Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers.
Business Wire
FEBRUARY 11, 2021
While speaking with a friend who is in the process of applying to law school, the topic of the lack of minorities in this particular school came up during a conversation with an admissions officer. When prompting the admissions officer to delve into some of the ways they’re increasing their diversity and reasons why their program has traditionally lacked diversity in the past, the response was, “if I’m being honest, we just don’t get the applicants.”.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Cision
FEBRUARY 25, 2021
If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
FEBRUARY 25, 2021
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business. A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder in the past three years with another 48% saying that competition had even become much […].
Onclusive
FEBRUARY 24, 2021
When Equilar , the leading provider of corporate leadership data solutions, came to Onclusive for help, the communications team had been struggling with accurately and efficiently tracking media mentions at target publications, compiling dashboards to measure and report on their efforts, and building media relationships with reporters for potential pitches.
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. At the same time, every PR plan should include another type of media – relevant trade publications.
Business Wire
FEBRUARY 4, 2021
Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates. While we take a deeper dive into each of the trends in our whitepaper (click here to view the discussion) here are the highlights from the discussion.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
FEBRUARY 11, 2021
Voice search can't be ignored. Here are 5 tips to optimize your digital content to compete in search and increase organic traffic.
Prowly
FEBRUARY 1, 2021
Every PR professional knows the importance of having the best contacts when it comes to securing coverage. Building the right media list is essential, and this is particularly true if you are looking to contact the best lifestyle journalists. Building your own media list of lifestyle reporters can be an incredibly time-consuming process and can […].
Brand24
FEBRUARY 12, 2021
Check our list of top tools to monitor hashtag performance. Some of them are completely free, some offer a free trial. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog.
The Resolution Blog
FEBRUARY 19, 2021
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research? Step forward Alex Judd, Alex is […]. The post Who are you talking to?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. PR and marketing are perceived very differently, especially in a corporate environment.
Business Wire
FEBRUARY 17, 2021
For nearly 60 years, Business Wire has been an integral player in the newswire space. Our unique position between media and organizations has provided us an insider look at industry’s needs and challenges, providing an opportunity to build innovative delivery services with ease-of-use and ROI in mind. There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content, including: Trust.
Cision
FEBRUARY 26, 2021
In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence.
Prowly
FEBRUARY 19, 2021
Searching for the best press release examples? You came to the right place. ? Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. And rightly […]. The post 20+ Press Release Examples to Draw Inspiration From in 2021 appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Flack's Revenge
FEBRUARY 3, 2021
In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. This almost magical ingredient has given bragging rights to scores of companies over decades. . But promoting the underlying tech is not the same as hyping a finished product.
Brand24
FEBRUARY 19, 2021
Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.
ImPRessions - Crenshaw Communications
FEBRUARY 10, 2021
It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. Many PR pros have very strong, type-A personalities and can seem intimidating, especially on first dates. In honor of Valentine’s Day, here are a few things you should know about the PR person you may be dating. .
Business Wire
FEBRUARY 23, 2021
In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
FEBRUARY 1, 2021
Hur arbetar Svenska Spel med hållbarhet för att motverka spelmissbruk och vilken roll spelar det svenska föreningslivet i kommunikationen? Vi tog kontakt med Lotta Örtnäs, presschef på Svenska Spel.
Steve Barrett on PR
FEBRUARY 26, 2021
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
Agility PR Solutions
FEBRUARY 22, 2021
A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I’m sure you do. Unless you plan and measure in a way that matters, […]. The post How to set and measure accurate goals for PR in 2021 appeared first on Agility PR Solutions.
The Proactive Report
FEBRUARY 27, 2021
One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act. Witness the Coca Cola debacle of “sensitivity” training intended to lessen racial tensions in the wake of the Black Lives Matter movement.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2021
To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor. Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. Her clients and coworkers value her hard work and attention to detail and we’re excited to congratulate Caroline on her advancement to Senior Account Supervisor.
Business Wire
FEBRUARY 10, 2021
For the past 59 years, Business Wire has played an integral part of the news distribution process. We maintain relationships with reporters and algorithms, always focused on providing opportunities for media and customers alike. But for companies who have never used a newswire, we are often asked why newswires are part of the PR ecosystem and what sets Business Wire apart in this space.
Cision
FEBRUARY 9, 2021
See how five companies successfully and creatively use social media in their PR strategies.
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