Onclusive
AUGUST 24, 2015
Ever have one of those late afternoons where you stop to take a breath and realize your desk has become a complete disaster area in the past week? Yeah, that was me last Friday around 5:50pm. Since most everyone else had left for the weekend, I decided to take advantage of the peace and quiet […].
Deirdre Breakenridge
AUGUST 5, 2015
Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.
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Cision
AUGUST 26, 2015
Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved. As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. To figure out which handles to target when I launch ads on Twitter.
Ronn Torossian
AUGUST 3, 2015
The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working. It also reveals the most likely return on investment that an organization can expect to receive. The type of [.]. The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ReimaginePR
AUGUST 7, 2015
Great media coverage can drive key business results but only if you give the media what they need to tell your story. Share this Image On Your Site. Please include attribution to [link] with this graphic.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
AUGUST 19, 2015
One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. It’s rough stuff […].
Deirdre Breakenridge
AUGUST 31, 2015
A Guest Post by Susan Young, CEO, Get in Front Communications. Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance, persistence and patience. Caffeine’s good, too. Adjectives aside, here are five ways to know you’re not only ready to work in public relations, but you’re willing to step up and blow the doors off the hinges.
Cision
AUGUST 10, 2015
Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. A guy I know posted this article about…. Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what
Flack's Revenge
AUGUST 10, 2015
Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the Universe throw mad money around and Kool Aid drinkers build stupid things? Perhaps it is a little of both. Sadly, the second narrative is the one that seems to have taken hold in media coverage these days, especially regarding Silicon Valley.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ReimaginePR
AUGUST 1, 2015
“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it. I mean, who wouldn’t like to be a genius, smarter than the average bear, and up above the hoi palloi, you know, where people say things like “hoi palloi.” *Caugh. Trouble is, that’s not what people are looking for in your story.
The Proactive Report
AUGUST 19, 2015
Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphic ally. Visual literacy is more than a skill, it’s a form of critical thinking that enhances your intellectual capacity. Brian Kennedy TEDx talk.
Onclusive
AUGUST 31, 2015
Are you sick of talking about PR data yet? Good. Neither are we. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […].
Deirdre Breakenridge
AUGUST 21, 2015
For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
AUGUST 17, 2015
If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. But beyond that you may not have considered the special aspects of the network that differentiate it from other social platforms. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page.
Ronn Torossian
AUGUST 18, 2015
Denver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas. It’s no big surprise at all that the Mile [.]. The post Denver: A Rapidly Growing American City appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
ReimaginePR
AUGUST 15, 2015
PR has changed rapidly in the last couple of years. Here’s what you need to do to stay relevant.
Rock the Status Quo
AUGUST 20, 2015
(Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . Looks promising, right? The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
AUGUST 3, 2015
Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […].
Deirdre Breakenridge
AUGUST 21, 2015
For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.
Cision
AUGUST 12, 2015
If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. But what can you do to turn the negative comments into something positive? Let’s look at a few scenarios and how to handle them. Someone Blasts Your Company for No Good Reason. Maybe what they tweeted doesn’t even make sense for your company (you don’t sell pizza at your Italian restaurant and they referenced a bad pie).
The Proactive Report
AUGUST 8, 2015
Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ReimaginePR
AUGUST 22, 2015
We’re taking the next three weeks away from the blog. Awesome vacation? Nope. But we’re working on some things we’re pretty excited about and can’t wait to share with you. But we need to stay laser focused over the next few weeks while we do. We’ll miss you truly, madly, deeply. But we’ll come back refreshed and ready to serve you up even MORE awesome content created to help you hit your business goals.
Ronn Torossian
AUGUST 27, 2015
Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child [.]. The post Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Onclusive
AUGUST 13, 2015
Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.” Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.
Deirdre Breakenridge
AUGUST 5, 2015
Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
AUGUST 10, 2015
You’re probably familiar with the egalitarian adage that “we all have the same 24 hours in a day.” And although this is technically true, life is not egalitarian. Disparity in ability and resource oftentimes constrain what we can accomplish on any given day. The purpose of this post is to share ten tech tools that can give you greater ability and resources, no matter what your area of specialization is.
The Resolution Blog
AUGUST 11, 2015
There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. And of course, in an ideal world, your own content would rank number one in Google for all of your prized keywords and deliver armies of relevant people to your own website who do what you want them to do. But of course, we don't live in an ideal world.
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