The Proactive Report
DECEMBER 11, 2024
The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. 1. Precision Audience Research Gone are the days of broad-stroke messaging.
Business Wire
DECEMBER 17, 2024
Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.
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Remote PR Jobs
DECEMBER 17, 2024
Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently.
Agility PR Solutions
DECEMBER 4, 2024
In today’s fast-paced corporate world, it is more crucial than ever to build a great reputation. Public relations is critical in defining how a company is regarded, and its techniques have changed dramatically with the emergence of digital media. Whether a firm is dealing with a crisis, releasing a new product, or seeking to improve […] The post Effective public relations strategies for building a strong brand reputation appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Sword and the Script
DECEMBER 3, 2024
Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. It’s stringing words together based on how probable it is they will appear together based on the context. High probability means everyone is saying the same things.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
DECEMBER 27, 2024
User-generated content (UGC) has revolutionized the video game industry, empowering players to become active creators and contributors to their favorite games. By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games.
The Resolution Blog
DECEMBER 2, 2024
Showcasing the impact of PR work is notoriously difficult. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use. You can use it to discover how many […] The post Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns appeared first on PR Resolution — by CoverageBook.
Steve Barrett on PR
DECEMBER 5, 2024
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.
Agility PR Solutions
DECEMBER 1, 2024
Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Whether you’re putting out fires due to a product recall or a data breach, you need a reliable response plan to protect your client’s reputation. […] The post Crisis communication in a 24/7 world: Managing reputational risks and proactively addressing challenges appeared first on Agility PR Solution
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
DECEMBER 3, 2024
Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” So how can you tell a great story? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems?
Ronn Torossian
DECEMBER 31, 2024
How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.
Sword and the Script
DECEMBER 31, 2024
These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.
Prowly
DECEMBER 10, 2024
If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Buzzstream
DECEMBER 6, 2024
Im sure youve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. 9, 2024, its replacement, Connectively, has shut down. In reality, it was never really a replacement for journalist requests. HARO has been gone for a while. Over the past few years, some replacements have cropped up, each with pros and cons. Some are paid platforms, others email alert services, each tailored to a specific audience.
Agility PR Solutions
DECEMBER 18, 2024
Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Soluti
Remote PR Jobs
DECEMBER 31, 2024
PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep camp
Ronn Torossian
DECEMBER 31, 2024
Digital marketing in 2025 will transform with AI and automation leading personalized experiences, data analytics and campaign automation while raising ethical questions The post The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
DECEMBER 12, 2024
Its performance review season a time to reflect on your own naughty or nice list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to sleigh your review? Heres how: 1. Reflect before the review.
Prowly
DECEMBER 17, 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life
Culpwrit
DECEMBER 2, 2024
By Nicole Paulson Networking. For some, it’s as natural as breathing. For others, it’s about as appealing as a trip to the DMV. But fear not, mastering the art of networking is a superpower anyone can unlock. Think of it like leveling up your social skills. You’ll be the networking ninja who always knows… Continue reading Develop a PR Superpower: The Art of Networking The post Develop a PR Superpower: The Art of Networking appeared first on Culpwrit.
Agility PR Solutions
DECEMBER 17, 2024
Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Solo PR Pro
DECEMBER 4, 2024
The end of the year can feel like a triathlon to Solo PR Pros. With a list longer than Santa Clause, you have an overwhelming amount of client and administrative tasks to complete before the ball drops on December 31. With proposals to finalize, contracts to renew, campaigns to wrap up and year-end reports to prepare, we often shove some things to the never ending “later’ pile.
Ronn Torossian
DECEMBER 30, 2024
Learn how beauty brands use authenticity in digital marketing to build trust through influencer partnerships, user content & genuine social media engagement The post The Power of Authenticity in Beauty Digital Marketing appeared first on.
Presspage
DECEMBER 23, 2024
Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Used correctly, these features will help you anticipate, address, and control PR issues, so you can safeguard your reputation while staying ahead of the curve. Lets explore three game-changing tools that empower you to handle issues with precision and confidence!
Prowly
DECEMBER 11, 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Bianchi Biz Blog
DECEMBER 19, 2024
As 2024 comes to an end, were looking back at our most viewed blog posts of the year. With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.
Agility PR Solutions
DECEMBER 12, 2024
Have you ever wondered why some brands always seem to top your news feed? All that buzz around a particular company on the internet is like billboards, which are hard to miss, even if you arent specifically looking. That visibility isnt accidental; its driven by strategic branding and PR. These efforts make companies recognizable and […] The post How tech companies can leverage PR and strategic branding: Key tactics and challenges first appeared on Agility PR Solutions.
5W PR
DECEMBER 24, 2024
The global shift towards sustainability has permeated every industry, including the alcohol sector. As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. This presents a unique opportunity for alcohol brands to not only reduce their carbon footprint but also enhance their brand image and customer loyalty, all of which require working with an alcohol marketing agency.
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